[Hiring] Director of Digital Experience @Uniti

Role Description

The Director of Digital Experience will lead the strategy, performance, governance and continuous improvement of Uniti’s primary company website and related digital customer experiences. This role is responsible for ensuring Uniti.com serves as a modern, high-performing digital front door for customers, prospects, investors, employees and other stakeholders.

• Supports brand credibility, customer acquisition, ecommerce enablement, organic search visibility, lead generation, content management and measurable business outcomes.
• Reports to the VP of Corporate Communications and partners closely with various teams to maintain a cohesive web presence across Uniti’s portfolio of brands.

What You'll Do

• Website Strategy and Governance
  • Own the strategic roadmap for Uniti’s website.
  • Establish and manage web governance processes.
  • Serve as the business owner for website enhancements and digital initiatives.
  • Partner with IT and external vendors for website security and performance.
  • Direct and coordinate the work of team members and contributors.
• Ecommerce and Digital Conversion
  • Lead ecommerce strategy and optimization for uniti.com.
  • Define and optimize end-to-end digital customer journeys.
  • Identify opportunities to improve conversion rates.
  • Collaborate with Marketing Operations and IT for digital engagement.
  • Define ecommerce and conversion KPIs.
• SEO, Content and Digital Marketing Performance
  • Develop and lead Uniti’s SEO strategy.
  • Lead strategies to enhance visibility across search engines and platforms.
  • Establish content and metadata standards.
  • Oversee website content management processes.
  • Use analytics and insights to guide content decisions.
• Analytics, Optimization and Reporting
  • Build and maintain a digital measurement framework.
  • Analyze website traffic and user behavior.
  • Present clear reporting on digital performance.
  • Establish a test-and-learn discipline.
• Platform, Vendor and Cross-Functional Leadership
  • Lead cross-functional prioritization of website requests.
  • Partner with IT and cybersecurity stakeholders.
  • Manage relationships with digital agencies and vendors.
  • Stay current on digital experience trends.

Qualifications

• Bachelor’s degree in marketing, communications, digital strategy, or related field.
• 10+ years of progressive experience in digital experience and related disciplines.
• Demonstrated experience owning or leading a corporate website.
• Strong understanding of SEO, content management systems, and digital analytics.
• Proven ability to translate business priorities into digital strategies.
• Experience managing agencies, vendors, budgets, and timelines.
• Excellent written and verbal communication skills.
• Strong project management and problem-solving skills.

Requirements

• Experience in telecommunications, fiber infrastructure, or technology.
• Experience with enterprise CMS platforms and marketing automation tools.
• Familiarity with regulated or publicly traded company environments.
• Experience improving digital experiences for multiple customer segments.
• Working knowledge of WCAG accessibility standards and data governance.

Benefits

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan