[Hiring] Director of Brand Strategy & Business Growth @OLLY

Role Description

The Director of Brand Strategy & Business Growth leads OLLY's Brand Strategy Team and plays a critical role in turning business ambition into brand-driven growth. Working across OLLY's portfolio, this leader guides segment growth strategies, develops high-performing brand leaders, and connects consumer, commercial, and operational perspectives into a unified plan for action.

As a trusted partner to the VP of Brand Strategy & Innovation, they lead key strategic initiatives, diagnose business opportunities, and help ensure OLLY remains focused on the priorities that will drive disproportionate growth.

Key Responsibilities

• Lead and develop OLLY's Brand Strategy team, building a high-performing organization capable of driving both brand health and business growth.
• Coach and develop segment leaders to operate as owners of their businesses, creating accountability for performance, strategic rigor, and cross-functional leadership.
• Foster collaboration across segments while ensuring resources and focus are directed toward OLLY's greatest growth opportunities.
• Partner with Brand Managers to develop clear growth strategies for OLLY's core business segments.
• Translate consumer insights, category dynamics, marketplace trends, and business objectives into actionable growth plans.
• Identify the most significant opportunities, barriers, and strategic choices that will shape the future of OLLY.
• Ensure segment strategies ladder into a cohesive growth agenda.
• Serve as the steward of the OLLY brand, ensuring consumer and brand strategy inform decisions across various departments.
• Build organizational alignment around who we serve, what the brand stands for, and where future growth will come from.
• Own a comprehensive view of business performance across revenue, share, household penetration, velocity, distribution, repeat, pricing, mix, and profitability.
• Diagnose underlying drivers of performance, identify emerging opportunities and risks, and establish clear KPIs.
• Partner closely with the VP of Brand Strategy & Innovation to lead high-impact, cross-functional projects.
• Provide structured problem-solving, strategic analysis, and leadership to move priorities from concept to action.
• Serve as a trusted thought partner to the VP of Brand Strategy & Innovation and a key connector across the organization.
• Elevate strategic thinking, commercial acumen, and growth management capabilities across teams.
• Build alignment around priorities, drive decision-making with data and consumer insights.

Qualifications

• 14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership.
• Experience in ecommerce and media is ideal.
• Strong brand and consumer thinking with commercial and financial acumen.
• Ability to translate insights into growth strategies that drive business performance.
• Strong analytical and financial acumen.
• Proven track record of developing talent, influencing senior leaders, and building alignment across complex organizations.

Capabilities + Skills Required

• Experience partnering across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation.
• Strong understanding of forecasting, demand planning, annual business planning, and portfolio management processes.
• Ability to connect consumer insights, brand health, commercial performance, and financial results to inform growth strategies and business decisions.
• Proven ability to influence senior leaders and align cross-functional teams around a common vision, priorities, and growth agenda.
• Demonstrated success leading and developing high-performing teams.
• Comfortable moving seamlessly between long-term strategic planning, complex problem-solving, and detailed business analysis.
• Proven ability to lead ambiguous, cross-functional initiatives and drive high-impact projects from insight to execution.
• Highly collaborative, curious, commercially minded, and action-oriented.

What to Expect During the Interview Process

• Initial video screen with a member of our Talent team.
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team.
• Round 2: 2-3 conversations with team or cross-functional Ollies.
• Final Round: Homework - Candidates are given 3 questions in advance to answer and present to the interview panel.

The Details

• Location: Remote, USA - 4X travel per year to company offsites.
• Hours: Full time, exempt (salary).
• Manager: VP of Brand Strategy & Innovation.
• Note: Candidates must be authorized to work in the United States without sponsorship.

What We Offer

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team.
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance.
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year.
• 100% Paid parental leave, Fertility + Adoption Benefits.
• Annual Bonus.
• 401(k) plan with Employer Match.
• Hybrid Work + Wellness + Cell Phone Stipends.
• Free product.
• And much more!