[Hiring] Director of Brand @OnBoard

Role Description

The Director of Brand reports to the Senior Director of Product Marketing & Brand and owns brand strategy, narrative, and creative expression for both OnBoard and eScribe. You will shape what the brands stand for and how they show up in-market, then drive that expression across our channels.

• Accountable for measurable brand outcomes: awareness, engagement, share of voice, and thought leadership reach that support the company's expansion into new markets.
• Shape a brand strategy, story, and visual and verbal identity for OnBoard and eScribe that creates excitement and alignment.
• Build the perception and peer-to-peer presence that make OnBoard the platform directors recommend.
• Grow leaders' platforms on LinkedIn and beyond, extending it through webinars, video, bylines, and stages.
• Partner with SEO and GEO team to evaluate and iterate what LLMs say about our brand.
• Own Brand's content strategy inside the marketing team's shared roadmap.
• Own intake, prioritization, and the brand budget, pressure-testing requests against goals, outcomes, and tradeoffs.
• Work with leaders to establish KPIs and baselines, and coach your people through clear goals, honest feedback, and stretch assignments.

Qualifications

• B2B Brand Marketing / Brand Strategy leader with 10+ years of experience, preferably in SaaS.
• Bachelor's degree in marketing, communications, brand strategy, or a related field.

Requirements

• Storyteller with the ability to weave narratives from various business threads.
• Experience using AI-led workflows for brand and content work.
• Proven track record of taking a brand into new markets.
• Experience growing leaders' platforms on LinkedIn or similar channels.
• Ability to think in content strategy, not just content calendars.
• Ability to say no when needed and with grace.
• Bring pace and optimism to a fast-moving environment.

Benefits

• Fully remote work with company provided equipment (laptop, software, etc.).
• Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
• Employer contribution to Health Savings Account (HSA) if participating in a High Deductible Healthcare Plan.
• Medical and Dependent Care Flexible Spending Accounts available.
• Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
• Short and long-term disability and Accidental Death and Dismemberment benefits at no cost.
• 401K Retirement Savings Plan with automatic enrollment and generous company match.
• Paid Time Off (PTO)/Holiday.