[Hiring] Director, Media Strategy @Marketbridge

Role Description

This is a remote role.

Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.

Key Responsibilities

• Media Strategy and Planning
  • Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals.
  • Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans.
  • Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels.
  • Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
  • Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives.
• Campaign Execution and Optimization
  • Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy.
  • Support in-platform campaign management and optimization when required.
  • Review campaign performance and use data and insights to identify optimization opportunities.
  • Help establish campaign measurement frameworks, key performance indicators, and reporting approaches.
  • Ensure learnings and performance insights are incorporated into future planning and recommendations.
• Client Partnership
  • Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations.
  • Lead or support client conversations related to media strategy, planning, campaign performance, and optimization.
  • Present media plans, results, insights, and recommendations with clarity and confidence.
  • Build a strong understanding of each client’s business, industry, audiences, and competitive landscape.
  • Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships.
• Vendor and Budget Management
  • Build and maintain strong relationships with B2B media vendors and platform partners.
  • Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs.
  • Support media negotiations and work to secure appropriate rates, placements, and added value.
  • Oversee media budgets and ensure investments are allocated and managed responsibly.
  • Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences.
• Team Leadership and Collaboration
  • Provide guidance, mentorship, and strategic direction to media team members.
  • Review media plans and recommendations to ensure strategic quality, accuracy, and alignment.
  • Support the professional development and growth of junior and mid-level team members.
  • Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams.
  • Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.
• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
• Strong experience developing and executing media strategies for B2B clients.
• Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
• Experience working with The Trade Desk, DV360, or comparable programmatic platforms.
• Experience managing substantial media budgets and working with media vendors and platform partners.
• Strong analytical skills and experience interpreting media performance data and reporting.
• Experience leading client presentations and providing strategic media recommendations.
• Previous experience mentoring, managing, or providing direction to media professionals.
• Excellent communication, presentation, and relationship-management skills.
• Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment.
• A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams.

Benefits

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.