[Hiring] Director, Lifecycle Marketing @Kindred

Role Description

We're hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. In this role, you'll build a best-in-class, global omni-channel lifecycle engine, optimizing the member experience while developing the strategy, systems, and playbooks that drive engagement across our hosting and traveling flywheel. You'll partner cross-functionally to connect a strong digital product experience with the storytelling and emotional connection of a lifestyle brand, creating personalized customer journeys that deepen engagement and drive long-term loyalty.

This is a player-coach role: you'll be hands-on to build Kindred’s lifecycle marketing foundation before scaling impact through a team you hire and develop. As such, success in this role requires equal parts thought leadership and execution. You'll constantly prioritize opportunities, identify the highest-leverage member problems to solve, and build the systems and experiences that drive meaningful business impact. This role is ideal for someone who combines creativity with strong technical, analytical, and operational skills and thrives in a fast-paced, collaborative startup environment.

You will be Kindred’s first Lifecycle marketing hire, where you will establish and lead Kindred’s lifecycle marketing function and report into the Head of Growth.

What You'll Do

• Own hosting and travel activation communications experience:
  • Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels.
  • Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments.
• Establish Lifecycle function:
  • Establish cross-functional processes for campaign execution, measurement, and reporting.
  • Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making.
  • Define lifecycle messaging best practices to deliver consistent, customer-centric experiences.
  • Proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success.
• Hone our GTM muscles:
  • Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration.
  • Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences.
• Be a thought leader on existing members:
  • Serve as the voice of the member by translating lifecycle performance into actionable insights.
  • Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement.
• Build a world-class lifecycle engine:
  • Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience.
  • Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

Qualifications

• 12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products.
• Proven track record in building high volume lifecycle programs that drive measurable business outcomes.
• Strong project management and communication skills.
• Analytical mindset, with proven ability to gain insights from high-volume, complex, and omni-channel existing programs, and turn them into actionable results.
• Mobile-first experience preferred.
• Hands-on experience in building campaigns and workflows.
• Scrappy and self-directed: you don't wait for perfect data or a perfect brief.
• Must have experience with Braze, CDP integrations, AI personalization and localization tooling.

Benefits

• Competitive cash compensation and equity.
• Comprehensive health benefits.
• Flexible time off, plus 12 paid holidays per year.
• 21 credits per year to stay in Kindred homes.
• $4,000 annual travel stipend to help offset travel-related costs.
• Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco.
• Regular team and company offsites to connect, collaborate, and build together.
• A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry.
• A culture of high standards, feedback, and continual growth.