[Hiring] Director, Integrated Campaign Strategy & Planning @AlphaSense

Role Description

AlphaSense has the products, the content, and the customers. We are now transforming how Marketing brings that story to market through strategic campaigns run as a truly integrated effort. We need a leader who has built and led this motion before, at scale and ideally through the pre-IPO to IPO journey, to define, launch and manage this process at AlphaSense.

As Director of Campaign Strategy, you will:

• Define the campaign strategy and framework for the marketing organization.
• Guide cross-functional teams as they build campaigns against it.
• Own the thesis, audience, and measurement model for our campaigns.
• Ensure the integrated plan is comprehensive, aligned to the strategy, and executed well across channel owners and journey stages.
• Partner with every Marketing team to unify our collective efforts and align them tightly to business outcomes.

Qualifications

• 12+ years of experience in high-growth, enterprise B2B SaaS marketing.
• Significant experience leading campaign strategy or integrated marketing at scale.
• A track record of defining and implementing a campaign framework across a large marketing organization.
• Experience at a pre-IPO company through IPO is preferred, but not required.
• Proven ability to influence and hold accountable cross-functional teams you don’t manage directly.
• Experience partnering across Product Marketing, Demand Gen, ABM, Brand, Content, Sales, Customer Success, and other cross-functional teams.
• Strong analytical skills and a habit of evidence over assertion.
• Strategic judgment to connect business goals to campaign strategy, and channel and budget decisions.
• Executive presence and excellent communication.
• Fluency with the modern marketing stack and a point of view on using AI to raise the team’s leverage is preferred.
• Budget ownership experience is a plus.

Requirements

• Own the Campaign Strategy and Framework.
• Define the campaign strategy and operating framework for the marketing organization.
• Turn company priorities, product roadmap, customer insight, and market opportunity into well-defined campaigns.
• Set the strategy that informs channel mix and budget allocation.
• Build the playbooks, briefs, and planning standards that make the framework repeatable.
• Lead adoption of the framework across the entire marketing team.
• Use indirect authority to hold program owners accountable for comprehensive plans.
• Establish review cadences, effective communication structures, and governance.
• Build a culture of shared ownership, honest measurement, and continuous improvement.
• Agree on what each campaign is accountable for before it launches.
• Work with Marketing Operations to build measurement models and dashboards.
• Regularly report to leadership on campaign performance.
• Apply real-time learnings to in-campaign optimizations.

Benefits

• Base Compensation Range: $163,000 - $225,000 USD.
• Performance-based bonus.
• Equity options.
• A generous benefits program.

Company Description

AlphaSense is the AI platform redefining market intelligence and workflow orchestration, trusted by thousands of leading organizations to drive faster, more confident decisions in business and finance.

The platform combines domain-specific AI with a vast content universe of over 500 million premium business documents.

AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high-quality outputs.

For more information, visit www.alpha-sense.com .