[Hiring] Senior Director of PR and Strategic Partnerships @The ALS Association

Role Description

The Sr. Director of PR and Strategic Partnerships provides strategic leadership in elevating the ALS Association’s brand, expanding its influence, and strengthening its reputation through high-impact public relations initiatives and strategic partnerships. This role focuses on building relationships with organizations, institutions, businesses, and influential stakeholders that extend the Association’s reach, increase awareness of its mission, and reinforce its position as a leading voice in the ALS community.

• Develop and execute integrated public relations and brand strategies that strengthen the ALS Association’s reputation, visibility, credibility, and influence.
• Establish strategic partnerships as a key driver of brand awareness, audience growth, community engagement, and organizational impact.
• Identify opportunities to align the ALS Association with mission-compatible organizations, institutions, businesses, and influential stakeholders to expand its reach and strengthen brand recognition.
• Build a consistent and compelling public presence that reinforces the Association’s leadership, impact, and commitment to the ALS community.
• Identify emerging reputational, political, regulatory, and community issues that may affect the Association and recommend proactive strategies.
• Ensure public relations and partnership initiatives align with organizational priorities, programmatic goals, fundraising objectives, and long-term brand strategy.

Qualifications

• Bachelor’s degree in public relations, communications, marketing, business, public affairs, or a related field required; advanced degree preferred.
• Seven to ten years of progressive experience in public relations, brand strategy, strategic partnerships, business development, or a related field, including senior-level leadership experience.
• Demonstrated success developing strategies that elevate organizational brands, expand visibility, and strengthen reputation through strategic partnerships.
• Experience cultivating relationships with corporate, healthcare, nonprofit, advocacy, and other mission-aligned partners.
• Proven ability to identify and execute partnerships that create shared value, expand audience reach, and advance organizational objectives.
• Experience advising executive leadership and navigating sensitive issues, complex stakeholder relationships, and reputational risks.
• Strong strategic judgment, relationship-building skills, written and verbal communication abilities, and cross-functional leadership experience.
• Experience in nonprofit, healthcare, advocacy, or association environments preferred.
• A demonstrated commitment to the mission of the ALS Association and the needs of people living with ALS and their families.

Requirements

• Increased recognition, visibility, and positive perception of the ALS Association’s brand.
• Strategic partnerships that expand the Association’s reach, introduce new audiences to its mission, and strengthen its position as a leading voice in the ALS community.
• Measurable growth in partner engagement, collaborative initiatives, and opportunities for shared impact.
• Increased awareness and understanding of the Association’s programs, services, and mission.
• Stronger stakeholder trust and relationships across the ALS community and key partner networks.
• Effective integration of public relations and strategic partnerships into organizational planning and priorities.
• Proactive management of reputational risks and identification of opportunities to strengthen the Association’s influence and brand.

Benefits

• Healthcare benefits
• 401(k) plan with employer match
• Short-term and long-term disability coverage
• Basic life insurance
• Well-being benefits
• Paid time off and several paid holidays