[Hiring] Director, Digital Activation, Strategy and Operations @OutSystems

Role Description

OutSystems is seeking a strategic, data-driven, and forward-thinking Director, Digital Activation, Strategy and Operations (DASO) to lead a pivotal functional pillar within our Global Growth Marketing organization. In this role, you will serve as the central analytics, reporting, and optimization authority for the entire Global Campaigns and Digital function.

• Uplevel measurement frameworks, account-based funnel insights, and growth strategy.
• Own organic search and Answer Engine Optimization (AEO) strategy, programmatic content syndication programs, paid third-party channels, and lifecycle email governance.
• Provide strategic media capital governance, cross-channel orchestration, and operational alignment to maximize pipeline velocity and capital efficiency.

Key Responsibilities

• Growth Measurement, Analytics & Account Funnel Strategy
  • Serve as the strategic measurement lead for the entire Global Growth Marketing organization.
  • Track, analyze, and optimize full-funnel account progression metrics.
  • Build, maintain, and uplevel performance reporting dashboards.
  • Identify growth bottlenecks and conversion drop-offs across channels.
• SEO & Answer Engine Optimization (AEO) Strategy
  • Own OutSystems’ visibility and positioning across emerging AI answer engines.
  • Guide enterprise organic search strategy and technical site architecture health.
  • Directly manage in-house search specialists and external AEO strategists.
  • Drive strategy and operational adoption across search intelligence platforms.
• Programmatic Content Syndication & Email Governance
  • Own strategy, vendor selection, budget allocation, and ROI for programmatic content syndication platforms.
  • Standardize lead validation and automated ingestion workflows.
  • Establish global email governance protocols across growth campaigns.
• Strategic Activation & Media Capital Governance
  • Build and mentor a high-performing DASO team.
  • Provide strategic portfolio oversight and budget governance.
  • Partner closely with internal channel leads and global agency networks.

Qualifications

• 8–10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS.
• Proven track record as an analytics authority for growth teams.
• Expertise in modern enterprise SEO and proactive strategy for AEO.
• Demonstrated success managing programmatic content syndication platforms.
• Low-ego, highly structured leader capable of managing specialized teams.
• Ability to distill complex performance data into clear narratives for executives.

Salary Determination

Our salary range is based on industry standards, company performance, and market conditions. We offer competitive compensation packages to attract and retain top talent.

• Market Research: Industry reports, salary surveys, and online salary databases.
• Company Performance: Financial performance, revenue growth, and budget allocation.
• Job Requirements: Skills, experience, and qualifications necessary for the role.
• Geographic Location: Cost of living, market conditions, and industry standards in our region.

$183,000 - $222,000 Base Salary

Company Description

OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission-critical apps and agents, modernize legacy processes, and govern their entire AI portfolio.

• Founded in 2001, with offices in multiple countries.
• More than 900k developer community members and 1,700 employees.
• Recognized as a leader by top analyst firms.

Working at OutSystems

• A company at the vanguard of the agentic revolution.
• Real growth opportunities through structured programs.
• A global collective of world-class talent.
• An inclusive culture that empowers individuals from all backgrounds.