[Hiring] Director Demand Generation & ABM, Integrated Marketing Strategy @Sedgwick

Role Description

The Director, Integrated Marketing Strategy & ABM leads the development and execution of integrated marketing campaigns that align brand, demand generation and account-based marketing (ABM) strategies to drive pipeline growth, executive engagement and strategic account penetration.

This role partners closely with sales, business development, product/service line leaders, creative, communications, digital and analytics teams to design and execute multi-channel campaigns focused on priority industries, buyer personas and target accounts.

The position serves as a strategic connector between business priorities and marketing execution — ensuring campaigns are insight-driven, measurable, highly coordinated and aligned to revenue goals.

Qualifications

• Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.
• Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).
• Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.
• Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities.
• Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations.
• Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams.
• Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives.
• Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement.
• Knowledge of lifecycle marketing and revenue operations processes.
• Familiarity with intent data, audience segmentation, and account scoring methodologies.
• Strong analytical skills with the ability to interpret data and drive performance optimization.
• Excellent communication, presentation, and executive presence skills.
• Strong organizational and project management skills.
• Ability to collaborate across cross-functional teams and align stakeholders.
• Ability to meet or exceed Performance Competencies.

Requirements

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
• Partner with sales leadership to identify and prioritize strategic accounts.
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
• Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
• Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.
• Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.
• Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives.
• Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics.
• Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities.
• Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.
• Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals.
• Manages performance optimization through testing, reporting and analytics.
• Collaborates cross-functionally with creative, communications, digital, analytics and business teams.
• Lead conference and executive event marketing strategy, including pre-event, onsite and post-event engagement programs.
• Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting.
• Drives continuous optimization across campaign performance, targeting, conversion and engagement.

Benefits

• Comprehensive benefits package including medical, dental, vision, 401k and matching, PTO, disability and life insurance, employee assistance, flexible spending or health savings account, and other additional voluntary benefits.