[Hiring] Demand Marketing Driver @RealPage

Role Description

As RealPage's Demand Marketing Driver, you are the digital marketing expert on your assigned client accounts — client-facing, with your own book of business, prescribing and executing strategy across the full Demand Marketing suite: CMS, Agentic Search Optimization (ASO), Digital Advertising, and Attribution/Data.

On accounts with an assigned Solution Account Manager (SAM), you own strategy and execution while the SAM owns the client relationship narrative, goal tracking, and retention. On accounts without a SAM, you also own tracking and reporting performance against the client's stated goals. This is not a SAM role and not a CSM role — you are the expert: the deepest technical authority on the team on what should happen and why.

Responsibilities

• Serve as RealPage's digital marketing expert for assigned client accounts across the full Demand Marketing suite (CMS, ASO, Digital Advertising, Attribution/Data).
• Own and manage an individual book of business, balancing strategic depth with the volume of accounts assigned.
• Prescribe and execute the strategy and tactics required to hit each client's stated marketing goals, translating trends and channel shifts into a concrete plan.
• Maintain the deepest technical fluency on the team in digital marketing craft: SEO/AEO and agentic search, paid search and digital advertising, website/CMS performance, and attribution.
• Proactively stay ahead of the shift to agentic search and AI-driven renter discovery, adjusting client strategy before being asked rather than reacting after the fact.
• On accounts with an assigned SAM: own strategy and execution, partnering with the SAM who owns the client relationship narrative, goal tracking, and retention reporting.
• On accounts without an assigned SAM: also proactively track and report performance against the client's stated goals, in addition to owning strategy and execution.
• Route true commercial or retention risk to the CSM or manager rather than owning that conversation directly.
• Communicate strategy and results clearly and confidently to clients and internal stakeholders, adjusting for audience and depth of expertise.
• Partner with fulfillment and product teams to ensure strategy translates into delivered outcomes clients can see and measure.
• Represent client and market feedback back to Product and Fulfillment teams so what gets built and delivered reflects what clients actually need.

Qualifications

• 2–4 years of experience in digital marketing (SEO/AEO, paid search, website/CMS, or related), client-facing experience preferred.
• Bachelor's Degree preferred.
• Deep technical fluency across SEO/AEO and agentic search, paid search and digital advertising, CMS/website performance, and attribution.
• Comfortable serving as the technical authority in client conversations, prescribing strategy with confidence.
• Proactively tracks digital marketing and search trends rather than waiting to be informed.
• Strong verbal and written communication skills; able to adjust for audience and depth of expertise.
• Organized; able to manage multiple client accounts and shifting priorities.
• Strong knowledge of Microsoft Word, Excel, and PowerPoint.

Requirements

• While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear.
• The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word.
• May be required to sit and/or stand for long periods of time.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• May be required to lift or move 10+ pounds.

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Pay Range

USD $70,700.00 - USD $120,300.00 /Yr.