[Hiring] Demand Generation Manager @Coupa Software

Role Description

Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to the Director of Integrated Marketing and play a crucial part in supporting Coupa’s pipeline and revenue goals.

What You'll Do:

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America.
• Execute innovative demand generation strategies across a variety of channels including email, webinars or virtual events, content syndication, and other 3rd-party programs.
• Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders.
• Use a “test-measure-learn” approach to iterate and optimize programs and results.
• Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase.
• Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs.

Qualifications

• 4+ years of B2B enterprise software experience in growth marketing or demand generation.
• Experience in marketing to Procurement or Supply Chain personas is highly preferred.
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity.
• Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred).
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
• Possess a growth mindset, and the agility to adapt in response to evolving opportunities.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priorities.

Requirements

• $104,000 - $145,333 a year. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.

Benefits

• Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September).
• Birthday Time-Off: Coupa provides a paid day off on your birthday or another day of your choice within your birthday month.
• Volunteer Time Off (VTO): We offer 40 hours of paid VTO annually to support community initiatives and volunteer programs.
• Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents.
• Business Travel Protection: Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel.
• Referral Bonus Program: Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles.