[Hiring] Demand Generation Manager @ApartmentIQ

Role Description

As the Demand Generation Manager for MavenAI, you’ll own and execute the day-to-day programs that power our modern demand engine, helping us scale our suite of data tools and agents for multifamily marketing (MavenAI). Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll execute high-impact initiatives including:

• Digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals.
• Convert high-value accounts.
• Deliver measurable revenue impact and more pipeline predictability.

If you're looking to own key execution levers of growth and actively build what great GTM looks like in our category, we’d love to meet you.

What You'll Do:

• Program Execution & Campaign Management:
  • Deploy Multi-Channel Campaigns: Execute day-to-day demand gen and ABM programs that drive pipeline across key segments and buying committees.
  • Targeting & Playbooks: Partner across GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays.
  • Channel Innovation: Continually test and optimize new channels, ad creatives, and audiences to identify fresh growth opportunities and increase channel efficiency.
• Execution & Optimization:
  • Conversion Optimization: Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging for maximum conversion.
  • Rapid Iteration: Run fast experimentation cycles on ad copy, creative assets, and outbound tactics based on performance data and sales feedback.
• Measurement & Operational Support:
  • Pipeline Tracking: Monitor and report on campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership.
  • Infrastructure & Ops: Partner with Marketing & RevOps to ensure proper campaign tracking, lead routing, lead scoring, and attribution.
  • Budget Tracking: Track day-to-day ad spend and campaign forecasting to ensure resources are being deployed efficiently.

Performance Expectations and Key Metrics

• Increase the predictability and reliability of pipeline contribution through consistent, measurable demand generation programs.

Qualifications

• 5+ years of hands-on experience in B2B marketing, with a dedicated focus on executing demand generation and customer acquisition campaigns.
• Experience working in a fast-paced, high-growth startup or technology company environment.
• Deep tactical expertise in at least 2 growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support).
• A highly execution-biased, systems-oriented marketer who loves digging into the tools and getting campaigns across the finish line.
• Strong working knowledge of marketing automation platforms, CRM systems, and other marketing technologies (HubSpot, Salesforce, LinkedIn Campaign Manager, AI productivity tools, etc.).
• Excellent collaborator with a history of aligning tightly with Sales, SDRs, and core marketing team members.

Benefits

• Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
• Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
• Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
• Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
• Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.