[Hiring] Demand Generation Manager @Ocient Inc.

Role Description

We're looking for a craft-driven demand generation marketer to lead demand generation for OcientAIQ across digital acquisition, website conversion, and lifecycle marketing, turning digital, search, paid, and nurture programs into qualified pipeline.

In this role, you'll collaborate closely with Sales, Business Development, Solutions, RevOps, Product, Content, Communications, and the broader Growth Marketing team to understand who we're trying to reach, what matters to those buyers, and how digital and direct marketing can best drive repeatable growth.

Responsibilities

• Digital Acquisition and Discoverability
  • Own SEO and AEO (answer engine optimization) strategy and execution in partnership with our Content team and agency.
  • Manage paid search, paid social, and remarketing across Google and LinkedIn.
• Strategy and GTM Alignment
  • Partner with Sales, Business Development, and GTM leads to understand the buyer journey by vertical.
  • Use performance data to make recommendations on investment and adjustments.
  • Communicate plans, results, and recommendations across teams.
• Audience and List Strategy
  • Build and maintain campaign audiences, including segmentation and target lists.
  • Partner with Marketing Operations to ensure database health and reliable targeting data.
• Website Conversion
  • Own conversion rate as a metric, optimizing core conversion levers.
  • Continuously test landing pages, messaging, and calls to action.
• Lifecycle Marketing: Email, Nurture and Webinars
  • Own the email and nurture program end-to-end.
  • Build and optimize HubSpot workflows and email campaigns.
  • Regularly test and improve subject lines and messaging.
  • Partner with Content and Field & Events on webinar strategy.
• Campaigns and Measurement
  • Own the strategy, planning, and execution of integrated demand campaigns.
  • Report on channel and campaign performance weekly.
  • Turn campaign performance into market intelligence and share insights.

Qualifications

• Four to seven years in B2B demand generation, with at least two years owning paid media, SEO, or both directly.
• Experience taking a business or pipeline goal and developing the demand generation strategy.
• Hands-on HubSpot experience is required.
• Experience building nurture programs from scratch.
• Comfort with complex, high-value enterprise sales cycles and technical buyers.
• Hands-on experience using AI tools in marketing work.
• Strong written and verbal communication skills.
• A collaborative, cross-functional working style.

Requirements

• Experience marketing to telecom, AdTech, financial services, or the public sector.
• Experience marketing infrastructure software, data platforms or AI technologies.
• Familiarity with intent data platforms and tools like G2.

Benefits

• Base salary range: $95,000 to $110,000.
• The salary offered will be based on a candidate's experience and skill demonstrated during interviews.