[Hiring] Digital Store Director @Genuine Cable Group

Role Description

GCG Connectivity & Power Solutions is seeking a Digital Store Director to lead the commercial performance and day-to-day evolution of our digital storefront / eCommerce platform. This role will own the customer journey from product discovery through purchase / Request for Quote, using merchandising, pricing, platform functionality, and customer insights to turn digital traffic into revenue and qualified sales opportunities.

As Digital Store Director, you will treat the website as a revenue-generating storefront rather than simply a marketing channel. You will be accountable for:

• Increasing online revenue
• Improving conversion
• Growing digital adoption among existing customers
• Ensuring professional buyers can quickly find the technical products and information they need

This is a hands-on leadership opportunity for an ecommerce professional who combines commercial judgment, analytical thinking, digital merchandising expertise, and the ability to coordinate work across Sales, Marketing, Operations, Procurement, and Information Technology. You will manage priorities across the digital buying experience while helping the organization build stronger, more scalable ecommerce capabilities.

This full-time position reports to the Vice President of Marketing & eCommerce and is based in Collegeville, Pennsylvania. The role offers a remote work arrangement with a strong preference for candidates in the Eastern Time Zone to allow for work schedule alignment with our team.

Qualifications

• At least five years of progressively responsible ecommerce, digital commerce, digital merchandising, or related experience, preferably involving direct accountability for a revenue-generating storefront.
• Demonstrated experience owning or materially influencing digital revenue, conversion rates, qualified lead generation, customer engagement, or ecommerce growth.
• Experience managing a digital storefront or ecommerce platform, including responsibility for areas such as product catalog management, pricing, merchandising, search, navigation, checkout, Request for Quote workflows, or user experience.
• Strong understanding of ecommerce performance metrics, including revenue, margin, conversion rate, average order value, customer adoption, retention, lead generation, engagement, bounce rate, and site performance.
• Experience translating digital and transactional data into practical recommendations that improve merchandising, functionality, customer experience, or commercial performance.
• Strong knowledge of product catalog structure, product attributes, taxonomy, onsite search, navigation, product-detail pages, and related ecommerce operations.
• Experience coordinating cross-functional work with Sales, Marketing, Operations, Procurement, Information Technology, Customer Service, or related business teams.
• Ability to lead people effectively while remaining comfortable contributing directly to platform, merchandising, analytical, and operational work.
• Strong analytical and problem-solving skills, with the ability to evaluate customer behavior, prioritize opportunities, and make sound commercial decisions.
• Excellent organizational and execution skills, including the ability to manage complex systems, competing priorities, platform issues, and cross-functional projects in a fast-moving environment.
• Strong written and verbal communication skills, with the ability to work effectively with customers, vendors, technical teams, functional partners, and senior leaders.
• Ability to work independently, take initiative, develop practical solutions, and drive work toward measurable results.
• Proficiency with Microsoft Office applications, particularly Excel, and the ability to work effectively with reporting, analytics, and business systems.
• Ability to travel approximately 10%.

Requirements

• Bachelor’s degree in Business, Marketing, Ecommerce, Analytics, or a related field, or equivalent relevant experience.
• Experience in a business-to-business ecommerce environment or with technical, industrial, electrical, wire and cable, automation, connectivity, or distribution products.
• Experience working with Optimizely B2B Commerce or a comparable enterprise ecommerce platform.
• Experience working with enterprise resource planning systems, customer relationship management platforms, product information management tools, analytics platforms, and third-party ecommerce integrations.
• Experience managing customer-specific pricing, contract pricing, complex product catalogs, Request for Quote workflows, or account-based digital commerce experiences.
• Familiarity with experimentation, A/B testing, customer cohort analysis, digital personalization, automated reorder programs, loyalty strategies, and customer re-engagement workflows.
• Experience partnering with development teams or external agencies through formal ticketing, prioritization, testing, and release-management processes.

Benefits

• Competitive base salary ranging from $130,000 to $150,000, dependent on relevant, industry experience; eligibility for annual bonus based on company and individual performance.
• Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need.
• Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans.
• Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs.
• Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access.
• Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind.