[Hiring] Digital Marketing Specialist @Association for Autism and Neurodiversity

Role Description

AANE is seeking a Digital Marketing Specialist to lead digital marketing efforts for our Neurodiverse Couples / Partners courses, coaching, and programming, while supporting organization-wide marketing initiatives. This position is responsible for developing and implementing digital marketing campaigns, creating engaging content, increasing program awareness and registrations, and analyzing performance to improve results. The ideal candidate is a collaborative, detail-oriented digital marketer who enjoys both creative work and data-driven decision-making. This role requires strong organizational skills, technical adaptability, and an interest in using emerging tools and technologies to improve marketing effectiveness.

Key Responsibilities

• Digital Marketing and Campaign Management
  • Develop and implement digital marketing plans and promotional calendars for Neurodiverse Couples / Partners courses, coaching, events, and programs.
  • Collaborate with program staff to establish marketing priorities, audience messaging, and registration goals.
  • Coordinate campaigns across email, social media, websites, and paid advertising.
  • Monitor campaign budgets, spending, registration results, and overall effectiveness.
  • Identify opportunities to improve audience engagement and program conversions.
• Email Marketing
  • Create, segment, and distribute email campaigns using Blackbaud Luminate Online.
  • Develop engaging email content, subject lines, graphics, and calls to action.
  • Monitor email performance, including open rates, click-through rates, and conversions.
  • Conduct A/B testing and recommend improvements.
  • Coordinate email campaigns with the organization-wide marketing calendar.
  • Provide backup support for organization-wide email and event marketing.
• Social Media and Content Creation
  • Create, schedule, and monitor content across Facebook, Instagram, LinkedIn, and other relevant platforms.
  • Develop graphics, promotional materials, and short-form videos using Canva, Adobe Express, or similar tools.
  • Support organic and paid social media campaigns.
  • Monitor engagement and identify opportunities to expand reach.
  • Maintain consistent, accessible, and inclusive messaging across platforms.
• Website Management and SEO
  • Create and update WordPress website pages, posts, and events using Gutenberg blocks.
  • Maintain accurate event information, registration links, and website content.
  • Perform basic HTML edits and troubleshoot routine website and platform issues.
  • Conduct keyword research and implement SEO best practices.
  • Optimize website content, page titles, descriptions, headings, and internal links.
  • Monitor search performance using Google Search Console, Semrush, and related tools.
  • Collaborate with colleagues to improve website accessibility, user experience, and conversions.
• Paid Digital Advertising
  • Develop, launch, and manage paid Google Ads campaigns promoting AANE programs and services.
  • Conduct keyword research and develop advertising copy and landing pages.
  • Monitor campaign performance, budgets, and conversions.
  • Recommend adjustments to improve advertising effectiveness and return on investment.
  • Coordinate with the staff member responsible for AANE's Google Ad Grant, which is managed separately.
• Analytics and Reporting
  • Monitor digital marketing performance using Google Analytics and other reporting tools.
  • Track website traffic, engagement, registrations, attendance, conversions, and advertising spending.
  • Prepare campaign and post-event performance reports.
  • Share findings and recommendations with the Marketing and Communications Director and program staff.
  • Maintain accurate tracking practices and identify opportunities for improvement.
• Organization-Wide Marketing Support
  • Collaborate with the Marketing and Communications team on organization-wide campaigns and initiatives.
  • Support website updates, SEO, email marketing, social media, and event promotion across AANE programs.
  • Share keyword research, search trends, audience insights, and performance findings with colleagues.
  • Explore AI and other emerging technologies to improve workflows and marketing efficiency.
  • Provide additional marketing support as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of two years of digital marketing experience, preferably in nonprofit, education, event, or program marketing.
• Experience with email marketing platforms such as Blackbaud Luminate Online, Mailchimp, Constant Contact, or HubSpot.
• Experience managing and updating WordPress websites, including Gutenberg blocks and basic HTML.
• Experience managing organizational social media accounts and supporting paid digital advertising.
• Knowledge of SEO practices, keyword research, and organic search optimization.
• Familiarity with Google Analytics and digital marketing performance reporting.
• Hands-on experience with Google Ads, including campaign creation, keyword research, and performance monitoring.
• Strong writing, editing, and content creation skills.
• Basic graphic design experience using Canva, Adobe Express, or similar tools.
• Understanding of digital accessibility and inclusive communication practices.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Preferred Qualifications

• Experience with Blackbaud Luminate Online and Raiser's Edge.
• Familiarity with learning management systems such as Thinkific.
• Experience coordinating multichannel digital marketing campaigns.
• Experience creating and editing short-form promotional videos.
• Familiarity with Google Tag Manager and website conversion tracking.
• Interest in exploring AI tools and emerging marketing technologies.

Key Competencies

• Organization and project management: Ability to prioritize competing responsibilities and manage multiple campaigns effectively.
• Analytical thinking: Ability to interpret data and recommend practical improvements.
• Adaptability: Comfortable learning new systems and adjusting to changing technologies.
• Collaboration: Works effectively with colleagues across departments and programs.
• Creativity and initiative: Brings new ideas and identifies opportunities to strengthen marketing efforts.
• Mission alignment: Commitment to neurodiversity-affirming, accessible, and inclusive communication.
• Continuous learning: Interest in developing new skills and exploring innovative marketing approaches.

Compensation and Benefits

• Salary: $60,000 - $62,000 annually
• AANE offers a comprehensive benefits package to eligible employees, including:
  • Health Insurance: Medical coverage through Mass General Brigham Health Plan
  • Dental Insurance: Delta Dental PPO Plus Premier
  • Vision Insurance: Optional Blue 20/20 vision
  • Retirement: SIMPLE IRA retirement plan with a 3% employer match, subject to plan eligibility requirements.
  • Flexible Spending Accounts: Healthcare and dependent care flexible spending account options.
  • Health Reimbursement Arrangement: Employer-funded HRA benefits for eligible employees enrolled in qualifying medical coverage.
  • Paid Time Off: Paid time off and sick leave in accordance with AANE policies.
• Specific benefit eligibility and plan details are governed by AANE's current benefit policies and plan documents.