[Hiring] Content & Digital Marketing Specialist @Pediatric Associates Family of Companies

Role Description

The Content & Digital Marketing Specialist creates and runs Pediatric Associates Family of Companies’ (PAFC) enterprise social media, from short-form video and copy to the organic content calendar and paid social campaigns, helping families find, trust, and choose PAFC practices.

Content comes first in this role. The Content & Digital Marketing Specialist:

• Writes, storyboards, and produces social content and short-form video.
• Writes the creative briefs that guide designed assets.
• Owns PAFC’s enterprise organic social calendar and paid social campaigns.
• Uses a deep understanding of what performs organically to shape paid social.
• Supports other paid channels as needed.
• Turns performance data into clear insights about what it means for the business.
• Builds learnings into the next content calendars and campaigns.

This role reports to the Content and Digital Strategy Manager.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–6 years of experience in social media marketing, including hands-on ownership of both organic and paid social for a brand.
• Hands-on experience planning, building, and optimizing paid social campaigns in Meta Ads Manager and other social ad platforms.
• Experience writing short-form marketing and advertising copy, such as social captions, ad copy, and calls to action.
• Experience with video for social, including storyboarding, scripting, and light editing.
• Experience writing creative briefs for designers, video producers, or agencies.
• Multi-location or multi-brand social media experience strongly preferred.
• Experience with social media management tools (e.g., Birdeye, Sprout Social, Hootsuite) preferred.
• Healthcare or other regulated industry experience a plus.

Requirements

• Strong understanding of marketing copywriting and what makes short-form advertising clear, persuasive, and on brand.
• Strong reporting and analytical skills, with the ability to interpret data, explain what it means for the business, and turn insights into next steps.
• Critical thinking and sound judgment, especially when balancing enterprise standards with local market needs.
• Deep understanding of paid social, including audience and geographic targeting, creative testing, and budget pacing.
• Working knowledge of video and design tools (e.g., CapCut, Adobe Premiere, Canva).
• High attention to detail and comfort with nuanced, multi-location work.
• Familiarity with HIPAA and healthcare advertising policies, including privacy-safe tracking and targeting.
• Comfort using AI tools responsibly to work more efficiently, with good judgment about reviewing output.
• Ability to collaborate effectively across marketing, creative, and community marketing teams and with agency partners.
• Bilingual in English and Spanish preferred.

Benefits

• Full time remote/telework.

Supervisory Responsibilities

• None.

Typical Working Conditions

• Full time remote/telework.

Other Physical Requirements

• Vision
• Sense of sound
• Sense of touch