[Hiring] Digital Marketing Specialist @Govcio LLC

Role Description

GovCIO is currently hiring for a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership. This position will be located in the DC/MD/VA area and will be fully remote.

Responsibilities include:

• Work to grow our engaged audience and CRM database through organic and paid channels.
• Support continued growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement.
• Manage frequency and distribution of digital marketing campaigns.
• Segment audience based on behaviors (e.g., past email, website, or social engagement) and firmographic data.
• Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members, and event attendees.
• Craft and test compelling web, ad, and email copy, subject lines, and CTAs to improve open rates, engagement, and conversions.
• Maintain HubSpot database including contact management and validation, lists and workflows, identify opportunities for improvement and support the overall use of HubSpot across the organization.
• Update and optimize website content, including SEO best practices and ongoing content updates.
• Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives.

Qualifications

• Bachelor's with 2-5 years (or commensurate experience).
• Experience in digital advertising, web analytics, email marketing, and SEO including data analysis and reporting.
• Experience with writing copy for web, email, and/or digital ads.
• Experience with event marketing and attendee communications.
• Strong attention to detail and organizational skills.

Requirements

• HubSpot CRM or other CRM experience.
• Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush.
• Experience in federal government, IT, media, or related industry is a plus.

Benefits

• Posted Salary Range: USD $75,000.00 - USD $85,000.00 /Yr.