[Hiring] Digital Marketing Specialist @CompanyCam

Role Description

The Digital Marketing Specialist plans, executes, and optimizes digital marketing campaigns across CompanyCam’s advertising platforms, focusing on audience targeting, campaign performance, experimentation, and efficient customer acquisition. This role independently owns day-to-day campaign execution and optimization, partnering closely with Growth Marketing, Creative, and Web teams to turn campaign strategy into measurable results. The ideal candidate is analytical, curious, and detail-oriented, with sound judgment about targeting, budgets, campaign configuration, and testing.

What You'll Do

• Build, launch, and optimize campaigns across platforms such as Meta, Google, LinkedIn, YouTube, and emerging channels
• Manage targeting, budgets, bidding, and creative variations, monitoring delivery, pacing, and performance to maximize efficiency
• Develop and refine audience segmentation to improve targeting and campaign performance
• Run structured A/B and multivariate tests across ads, landing pages, and conversion flows
• Maintain campaign tracking, naming conventions, and measurement standards
• Produce and interpret performance reporting, analyzing funnel data to improve acquisition efficiency and signup quality, turning findings into clear recommendations
• Partner with Revenue Marketing, Creative, and Web teams on campaign strategy and advertising and landing page needs, giving performance-informed feedback to designers and copywriters
• Stay current on platform capabilities, attribution changes, and best practices, and help improve workflows and reporting standards

The Impact You'll Have

At CompanyCam, your work makes a real impact. Whether you're writing code, supporting customers, or designing experiences, your contributions directly shape the product we deliver and the people we serve.

• Driving campaign performance and acquisition efficiency, so we reach and convert customers effectively
• Partnering with Growth Marketing, Creative, and Web to turn campaign strategy into measurable results
• Improving signup quality by analyzing funnel data and tying performance insights back to ads and landing pages
• Building a culture of experimentation, learning, and continuous optimization

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• 3+ years of experience in digital marketing, with a focus on campaign management and optimization
• Experience analyzing performance data to drive optimization decisions, using tools like GA4, Google Tag Manager, Looker Studio, or other reporting and analytics platforms
• Experience executing and analyzing A/B tests and structured experiments, with a working understanding of audience segmentation, attribution, and funnel analysis
• Clear communication, with the ability to explain performance insights and testing learnings to cross-functional stakeholders
• Strong organization and sound judgment, balancing analytical thinking with creativity across multiple campaigns and priorities
• Experience in B2B SaaS, app-based products, or subscription-based businesses, preferred
• Google Ads, Meta Blueprint, or LinkedIn Marketing certifications, or experience with CRO tools or landing page experimentation platforms, preferred
• A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving
• A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems

Benefits

• This is a salaried position at CompanyCam with a starting salary range of $55,000-$65,000 per year based on experience
• Meaningful equity and other benefits