[Hiring] Digital Marketing & Social Media Specialist @D2B

Role Description

We are seeking a highly creative, strategic, and technically savvy Digital Marketing & Social Media Specialist to manage and grow our online presence across multiple platforms. This is not a standard social media role; success requires a deep understanding of social media algorithms, maximizing organic reach, and navigating strict platform content restrictions.

• Social Media Growth:
  • Plan, create and publish engaging content across Instagram, Facebook, and TikTok.
  • Post daily (often multiple times per day) to maximize organic reach.
  • Schedule and manage content calendars.
  • Monitor engagement and optimize posting times.
  • Build audience growth through organic strategies.
  • Respond to trends quickly and capitalize on viral opportunities.
• Algorithm & Platform Strategy:
  • Stay ahead of Instagram, Facebook, and TikTok algorithm changes.
  • Develop strategies that maximize visibility and engagement.
  • Minimize content suppression ("shadow banning") where possible.
  • Understand platform policies and work within them.
  • Continually test new content formats and posting strategies.
  • Analyze performance and adjust campaigns accordingly.
• SEO & Website Marketing:
  • Improve website search rankings.
  • Conduct keyword research.
  • Optimize website content.
  • Create SEO-friendly blog articles.
  • Monitor Google Search Console and Analytics.
  • Identify new organic traffic opportunities.
• AI Content Creation:
  • Use AI to generate high-quality content.
  • Create images and marketing assets.
  • Produce captions, articles, and campaign ideas.
  • Build AI workflows to improve productivity.
  • Research and implement new AI tools as they emerge.
• Digital Marketing:
  • Assist with broader digital marketing initiatives including email marketing campaigns, landing page optimization, campaign reporting, competitor research, marketing analytics, and promotional campaign planning.
• Digital Billboard Campaigns:
  • Create digital billboard artwork.
  • Coordinate campaign schedules.
  • Manage creative updates.
  • Monitor campaign performance where applicable.
• Reporting:
  • Provide regular reports covering website traffic, SEO performance, social media growth, engagement metrics, content performance, and recommendations for continual improvement.

Qualifications

• 3+ years' experience in Digital Marketing.
• Strong SEO knowledge.
• Advanced Instagram knowledge.
• Strong Facebook Business Suite experience.
• Strong TikTok marketing experience.
• Experience growing social media accounts organically.
• Excellent understanding of social media algorithms.
• Experience using AI tools for marketing.
• Strong written English.
• Excellent attention to detail.
• Highly organised and proactive.
• Able to work independently with minimal supervision.

Requirements

• Experience marketing in highly regulated or restricted industries.
• Experience working around advertising limitations while remaining compliant with platform policies.
• Graphic design skills (Canva, Adobe Creative Suite or similar).
• Video editing (CapCut, Premiere Pro or similar).
• Google Analytics.
• Google Search Console.
• SEMrush, Ahrefs or similar SEO platforms.
• Experience with digital outdoor advertising.
• Basic bookkeeping or administrative skills to support the business as it grows.

Personal Attributes

• Creative and innovative.
• Analytical and data-driven.
• Adaptable to constant platform changes.
• Curious and always learning.
• A problem solver who enjoys testing new ideas.
• Self-motivated and reliable.
• Commercially minded with a focus on business growth.