[Hiring] Digital Marketing / Performance Marketing Manager @Pavago

Role Description

At Pavago, one of our clients is hiring a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue. This is a hands-on, data-driven role for someone who understands how to turn advertising budgets into business results.

What You’ll Own

• Paid Media & Campaign Management
  • Plan, launch, manage, and optimize digital advertising campaigns
  • Manage paid media across platforms such as:
    • Google Ads
    • Meta Ads
    • LinkedIn Ads
    • Other relevant performance marketing channels
  • Monitor campaign budgets, pacing, and overall performance
  • Adjust targeting, bids, budgets, and campaign structures based on results
  • Ensure campaigns remain aligned with lead generation and revenue goals
• Performance Analysis & Optimization
  • Track and analyze key performance metrics, including:
    • Cost per Lead (CPL)
    • Customer Acquisition Cost (CAC)
    • Return on Ad Spend (ROAS)
    • Conversion Rate
    • Cost per Acquisition (CPA)
  • Identify underperforming campaigns and diagnose potential causes
  • Make data-driven decisions to improve campaign efficiency
  • Continuously optimize campaigns based on performance trends
• Audience, Keyword & Market Research
  • Conduct audience and customer research to improve targeting
  • Perform keyword research for paid search campaigns
  • Identify new audience segments and targeting opportunities
  • Monitor competitor activity and relevant market trends
  • Translate research into actionable campaign opportunities
• Creative & Landing Page Collaboration
  • Collaborate on campaign messaging, offers, and creative direction
  • Work with designers, copywriters, or internal stakeholders on advertising assets
  • Support landing page optimization to improve conversion rates
  • Provide performance insights that help improve:
    • Ad copy
    • Creative concepts
    • Calls to action
    • Offers
    • Landing pages
• Conversion Tracking & Attribution
  • Monitor conversion tracking across campaigns and digital channels
  • Work with analytics and tracking tools to understand the customer journey
  • Ensure campaign performance is measured accurately
  • Analyze attribution and identify which campaigns, channels, and audiences drive results
  • Troubleshoot tracking inconsistencies when required
• Testing & Growth
  • Build structured testing plans across:
    • Audiences
    • Creatives
    • Messaging
    • Offers
    • Landing pages
    • Channels
  • Run A/B tests and analyze results
  • Scale winning campaigns while reducing inefficient spend
  • Identify new opportunities to improve acquisition performance
• Reporting & Insights
  • Create regular campaign performance reports
  • Communicate results clearly to leadership and stakeholders
  • Highlight performance trends, risks, and opportunities
  • Translate campaign data into clear recommendations and next steps
  • Maintain visibility into advertising spend and business impact

Qualifications

• 2+ years of digital marketing or performance marketing experience
• Hands-on experience managing paid advertising campaigns
• Experience with one or more platforms such as:
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Similar paid acquisition platforms
• Strong understanding of digital marketing metrics, including CPL, CAC, CPA, ROAS, CTR, and conversion rates
• Experience managing advertising budgets
• Comfortable analyzing campaign data and making optimization decisions
• Strong understanding of audience targeting and campaign testing
• Strong communication and reporting skills
• Professional working English
• Ability to work effectively in a remote environment

Requirements

• Experience with Google Analytics and digital tracking tools
• Experience with conversion tracking and attribution
• Experience optimizing landing pages and conversion funnels
• Familiarity with CRM and marketing automation platforms
• Experience managing campaigns across multiple paid channels
• B2B, SaaS, e-commerce, agency, or lead-generation marketing experience

Benefits

• Competitive salary
• Flexible working hours
• Remote work opportunity
• Professional development opportunities

Interview Process

• Initial Application
• Spark Hire One-Way Video Interview
• Video Interview with Pavago Recruiter
• Performance Marketing / Campaign Interview
• Client Interview
• Offer & Onboarding

If you have hands-on experience with paid advertising, campaign optimization, performance analytics, and digital growth and know how to turn marketing spend into measurable business results, we’d love to hear from you.