[Hiring] Digital Marketing Lead Generation @Kitchen Tune-Up Olney, MD

Role Description

We’re a small construction and remodeling company with a great team and ambitious growth goals. We’re hiring an experienced, hands-on marketing professional to lead our marketing strategy, create compelling content, manage advertising, grow our online communities, and generate a consistent flow of high-quality leads.

This is more than a social media posting position. We need someone who can develop the plan, execute it, track the numbers, and explain how marketing contributes to real business opportunities.

Your mission: Turn our work, reputation, and marketing investment into qualified inquiries, booked consultations, and opportunities for profitable projects.

What You’ll Own

• Marketing Strategy & Lead Generation:
  • Develop and execute an integrated marketing plan across paid advertising, organic social media, community groups, local search, referral initiatives, and follow-up campaigns.
  • Identify the audiences, service areas, project types, and messages most likely to produce worthwhile opportunities.
  • Bring fresh ideas, prioritize the strongest opportunities, and adjust campaigns to support our sales goals and production capacity.
• Google Ads & Paid Social Advertising:
  • Hands-on Google Ads experience is required.
  • Manage Google Ads and paid campaigns on Facebook and Instagram, including campaign structure, keyword research, negative keywords, geographic targeting, audiences, ad copy, creative testing, conversion tracking, and budget allocation.
  • Monitor ad spend, budget pacing, campaign health, analytics, and lead quality daily.
  • Identify wasted spend and tracking problems quickly.
  • Make purposeful, data-backed adjustments while giving tests enough time and evidence to evaluate fairly.
• Graphic Design, Content & Social Media:
  • Create professional, engaging graphics, advertisements, short-form videos, reels, project spotlights, and other marketing materials.
  • Build and manage an organized content calendar with consistent organic posts, strong messaging, and clear calls to action.
  • Coordinate with our field team to obtain useful photos and video footage.
• Community Groups & Audience Growth:
  • Manage and grow company-owned groups and expand our participation in relevant local, homeowner, neighborhood, and community groups.
  • Maintain an active posting and engagement plan for each group, tailored to its audience and rules.
• Tracking, Analytics & Lead Quality:
  • Maintain reliable tracking from the first marketing interaction through inquiry, qualification, booked appointment, and sold project.
  • Use our customer relationship management system, advertising platforms, and analytics tools to show which activities are producing real opportunities.
  • Provide clear weekly reporting that answers key questions about spending and lead quality.
• AI-Assisted Marketing & Advertising:
  • Use AI tools thoughtfully to support research, creative development, ad variations, video editing, reporting, and marketing automation.
  • Review AI-assisted work for accuracy and protect customer information.
• Local Visibility, Website Conversion & Brand Standards:
  • Manage or coordinate local search visibility, Google Business Profile activity, review-request initiatives, and improvements to approved website content.
  • Develop appropriate follow-up and re-engagement campaigns in coordination with sales.

Qualifications

• A proven record of generating quality leads.
• Experience in construction, remodeling, home services, or another high-consideration local-service business is strongly preferred.
• Direct Google Ads and paid social experience.
• Strong graphic design and content skills.
• Strong measurement skills.
• Community-building experience.
• Remote-work ownership.

What Success Looks Like

We care about the right leads—not simply more leads. For us, a qualified lead is a real homeowner or authorized decision-maker in our service area, seeking a service we offer, with a project that reasonably fits our scope, budget expectations, and timing.

Together, we will establish realistic performance targets based on our advertising budget, baseline results, service areas, and capacity. Your scorecard will emphasize qualified lead volume, cost per qualified lead, booked consultations, appointment quality, and attributable sales outcomes.

With the right person, we will all be celebrating together! We love having talented rainmakers on our team. We have developed an incentive plan for sold leads that you generate.