[Hiring] VP Marketing @WorkBoard

Role Description

As VP Marketing, you will establish WorkBoardAI as the recognized enterprise brand in strategic portfolio management (SPM) through crisp messaging, a strong enterprise brand identity, and wide market recognition. You’ll also turn that position into revenue growth.

Reporting to the President, you will own WorkBoardAI’s story, brand, and marketing pipeline, with a goal of $xxM+ in marketing-generated pipeline per quarter. You’ll do it by leading a lean, highly efficient marketing organization that uses AI and agents at its core. You will partner closely with our CRO, Customer Success, and Product to ensure every customer and prospect hears one consistent, compelling message.

Qualifications

• Experience leading marketing, serving as the #2 marketer, or leading PMM at an AI/SaaS company growing from $25M to $100M.
• A track record of getting a company placed in the Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape, ideally for the first time, in an established category.
• An enterprise focus, with experience marketing to buyers with high average deal sizes.
• Experience with large but fast top-down B2B sales, ideally with a 90–120 day sales cycle.
• Success in a highly competitive market, ideally as the smaller player or new entrant.
• Performance-obsessed. You consistently demonstrate high performance and expect it from your team.
• Deeply analytical and curious, with high EQ and a process-oriented approach.
• Creative and innovative, and quick to recognize new ways of doing things.
• A data-honest, metrics-driven approach to problem solving.
• You value teamwork, show empathy, and take ownership. You’re open to feedback and others’ ideas, and you can disagree and commit.

Requirements

• Building a messaging framework and product marketing plan that flows into positioning, enablement, and every customer touchpoint.
• Telling the market what we stand for, what we do, who we do it for, why it matters, and why we’re the only ones who can deliver on this vision.
• Competitive marketing: displacing legacy vendors with long-standing enterprise commitments, de-positioning alternatives, and winning against the “build our own” narrative.
• Developing hard-hitting persona use cases with clear value props and comparisons to the alternatives, including doing nothing or sticking with an existing tool.
• Building and delivering an ROI narrative that lands with Fortune 500 executives.
• Running enterprise pipeline channels across field marketing, social, influencer, analyst relations, PR, and ABM.
• Building a modern analyst relations, PR, and brand awareness engine.
• Keeping pace with weekly product launches and communicating new capabilities consistently to customers and prospects.
• Building, coaching, and leading a world-class, efficient marketing team, and setting the standard for driving results with AI.

Benefits

• Flexible PTO & sick days
• Paid holidays
• Health insurance
• 401K with employer matching
• Eligible for bonus program based on company performance
• And much more!

Company Description

WorkBoardAI is the agentic Strategic Portfolio Management platform. We connect what enterprises invest in people, money, and AI capacity to the outcomes those investments deliver. Our customers include 3M, AstraZeneca, Boeing, Optum, and many more across technology, financial services, healthcare, and manufacturing.

We’re backed by SoftBank, Andreessen Horowitz, M12 Microsoft’s Venture Fund, Notable Capital, and Workday Ventures. We are defining agentic SPM against legacy, project-first vendors.