[Hiring] SVP, Marketing @Chevron Federal Credit Union

Role Description

The SVP, Marketing is responsible for leading the Credit Union’s marketing strategy and strengthening its brand, market presence, and member relationships. As a member of the senior management team, the SVP, Marketing translates organizational strategy into marketing initiatives that drive membership growth, deepen member engagement, and advance the Credit Union’s short- and long-term objectives.

Position Duties & Functions

• Develop and lead the Credit Union’s overall marketing, brand, and communications in support of the Credit Union’s strategy.
• Build and strengthen the Credit Union’s brand and ensure compelling storytelling and articulation of our value proposition.
• Drive strategies to attract new members, deepen existing member relationships, and increase awareness and utilization of the Credit Union’s products and services.
• Lead digital marketing, member communications, market research, campaign strategy, and marketing analytics.
• Utilize member insights, market intelligence, and performance data to identify opportunities and improve marketing effectiveness.
• Partner closely with a wide set of stakeholders across the Credit Union to support enterprise priorities, member and business development events, and deliver an integrated member experience.
• Lead, develop, and inspire the Marketing team and effectively manage external agencies and partners.
• Oversee the marketing budget and establish meaningful measures of marketing performance and return on investment.
• Serve as a strategic advisor to the CEO and senior management team on brand, growth, member engagement, and market positioning.
• Lead the responsible adoption and practical application of AI and emerging marketing technologies across the marketing function.
• Build and sustain strong stakeholder relationships and cross-functional partnerships to align priorities, clarify decision rights, manage dependencies, and drive coordinated execution of marketing and enterprise initiatives.
• Other duties as assigned.

Qualifications

• 10-15+ years of progressively responsible marketing experience, including significant leadership responsibility in financial services, consumer services, or another relationship-driven organization.
• Demonstrated experience leading brand strategy, digital marketing, member/customer acquisition and engagement, marketing analytics, and integrated marketing programs.
• Proven success developing and executing strategies that contribute to growth, deepen relationships, and strengthen brand positioning.
• Experience leading and developing high-performing teams and managing external agencies and strategic partners.
• Demonstrated ability to partner with senior executives and lead effectively across functions in a complex organization.
• Financial services experience preferred; credit union or banking experience is a plus, but not required.
• Bachelor’s degree required; MBA or other relevant advanced degree preferred.

Requirements

• Strategic Marketing Leadership: Develops and executes marketing strategies that advance organizational priorities, growth, and long-term objectives.
• Brand Strategy & Management: Builds and strengthens a differentiated brand and ensures its consistent expression across channels and experiences.
• Member Acquisition & Engagement: Develops strategies to attract new members, deepen existing relationships, and increase engagement and product utilization.
• Digital Marketing & Personalization: Leverages digital channels, segmentation, automation, and personalization to create relevant and effective member experiences.
• Marketing Analytics & Performance Measurement: Uses data, insights, and meaningful performance measures to guide decisions and optimize marketing effectiveness and ROI.
• Member Experience: Translates member needs and insights into experiences that strengthen satisfaction, loyalty, trust, and advocacy.
• Executive Communication & Cross-Functional Influence: Communicates with credibility and influences effectively across senior leadership and functional areas to advance enterprise priorities.
• Team Management, Leadership & Talent Development: Builds, develops, and inspires high-performing teams while creating accountability and opportunities for growth.
• AI and Technology Leadership: Ability to translate AI, analytics, and emerging marketing technology capabilities into responsible, practical applications that advance Credit Union strategy and deliver measurable value.

Benefits

• Bonus/incentives for all regular employees.
• 401(k) with 8% company contribution.
• Medical, dental, and vision insurance for employees and dependents paid at 80%.
• PTO and paid sabbaticals.
• Tuition reimbursement.

Company Description

Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with $5 billion in assets. Our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us.