[Hiring] Digital Content Specialist @KPFF Consulting Engineers

Role Description

The Opportunity

We are hiring a Digital Content Specialist to help us tell those stories well and tell them consistently. You will interview our engineers, turn their work into thought leadership and project features, and keep kpff.com current. You will manage the website content calendar and contribute the project stories, employee spotlights, and video assets that feed our social channels. You will work day-to-day with our communications team, web developer, regional marketing teams, and engineers across the country. This is a new role. The person who takes it will help shape what it becomes.

What You Will Do:

• Manage the website content calendar.
• Build and maintain the editorial calendar for kpff.com, tracking topics, subject matter experts, and publish dates so content moves on a steady rhythm.
• Establish the process.
• Help establish the intake process for thought leadership, content standards, and workflows for our content as it moves from office to publication.
• Interview our engineers.
• Sit down with structural and civil engineers across our offices, ask good questions, and turn their expertise into blog posts and project features that speak to our clients and our peers in the industry.
• Keep the website current.
• Maintain project pages, news, people pages, and thought leadership content so the site reflects the work we are doing right now.
• Support thought leadership.
• Work with firm leadership to identify the topics where KPFF has expertise worth sharing, then coordinate the content that puts our people forward as the experts they are.
• Produce employee spotlights.
• Tell the stories of the people behind the work, from new graduates to principals, in support of recruiting and firm culture.
• Coordinate video.
• Plan and shepherd video content for project and people highlights, working with internal staff and outside videographers. You will oversee the production process rather than edit the footage.
• Feed the social calendar.
• Supply project stories, spotlights, photography, and video to the communications team, who owns the social media calendar, and make sure each piece arrives with the context and assets it needs.
• Support Office touchpoints.
• Serve as a consistent content contact for Reporting Centers, gathering material and keeping stakeholders informed.
• Partner with the web developer.
• Publish finished content in the right format with the right images, tags, and metadata.
• Help carry the national brand.
• Support a consistent KPFF voice, look, and standard across all 36 offices, whether the content originates in Seattle or Nashville.
• Track performance.
• Monitor traffic and engagement on published content, report on it clearly, and use what you learn to shape the calendar.

Qualifications

• Experience: Three or more years in content, editorial, communications, or marketing, with writing samples you are proud to share.
• Curiosity: You are comfortable walking up to a busy engineer, earning their trust quickly, and finding the detail that makes the story. Interest in how things get built matters more here than a technical background.
• Strong writing and editing: You can take a dense technical explanation and make it clear while keeping it accurate. Our readers are engineers, architects, contractors and owner clients who know the difference.
• Organization and follow-through: You have run an editorial calendar before. You chase down contributors, hold deadlines, and move work through review.
• Digital fluency: Hands-on with a CMS (WordPress preferred), comfortable with SEO fundamentals, and current on LinkedIn and Instagram as professional channels.
• Video coordination: You have organized shoots, managed vendors, or produced short-form video for a brand.
• Collaboration: Much of this role is earning time and material from people who do not report to you. That takes patience, persistence, and a good sense of humor.
• Travel: Much of this work happens virtually, but the best stories often mean being there. Expect regular travel to KPFF offices and project sites to connect with engineers in person, as well as attending firmwide events such as the Winter Convention and the P&A meeting.
• Education: Bachelor’s degree in journalism, communications, marketing, English, or a related field, or equivalent experience.

Requirements

• Experience in the architecture, engineering, and construction industry, or another technical professional services environment.
• Familiarity with photography direction and digital asset management.
• Basic design skills in Adobe Creative Suite or Canva.
• Experience working across a distributed, multi-office organization.

Benefits

• 401(k) retirement savings plan with employer contribution.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Health Savings Account (HSA) with employer contribution.
• Healthcare and Dependent Care Flexible Spending Accounts (FSA).
• Life insurance.
• KPFF Paid Family Leave.
• Short-term and Long-term disability insurance.
• Paid Holidays (including two Floating Holidays).
• Paid Time Off (vacation, sick, jury duty).