[Hiring] Social Media Specialist @Generation Hope

Role Description

The Social Media Specialist manages the day-to-day organic social media presence of Generation Hope. Executing the social media strategy set by the Associate Director of Brand & Marketing, and working closely with the Brand & Digital Marketing Specialist and the Narrative and Executive Messaging Specialist, this role keeps Generation Hope's channels active and on-brand. This role focuses solely on organic social content and does not manage paid advertising or analytics.

Responsibilities

• Content Planning and Calendars:
  • Build and maintain social media content calendars across all platforms, in line with the social media strategy set by the Associate Director of Brand & Marketing and the annual marketing plan.
  • Plan content around campaigns, organizational milestones, awareness days, and events.
  • Schedule and publish organic posts across all Generation Hope social channels.
• Content Creation:
  • Write all organic social media copy, tailored to each platform and audience.
  • Create original graphic design for social media, including campaign visuals, carousels, and templated graphics for ongoing engagement, following Generation Hope's brand guidelines.
  • Write, design, and schedule recurring features such as Scholar features, staff spotlights, and donor highlights, drawing on stories and source material from the Narrative and Executive Messaging Specialist.
  • Plan video content for social platforms, including concepts, shot lists, and where video fits in the content calendar, and assist with filming and editing short-form video.
  • Manage organizational uploads and needs on YouTube.
• Community and Live Coverage:
  • Monitor and respond to comments, messages, and mentions across social channels, escalating sensitive issues as appropriate.
  • Post and amplify live event coverage, in partnership with the Brand & Digital Marketing Specialist, the Narrative and Executive Messaging Specialist, and the Associate Director of Brand & Marketing.
• Trends and Innovation:
  • Monitor social media trends, platform features, and cultural moments, and recommend timely, on-brand ways for Generation Hope to take part.
  • Stay current on best practices in organic social media and nonprofit storytelling.
• Brand and Assets:
  • Apply Generation Hope's visual identity across all social content.
  • Use the photo and asset library and design templates maintained by the Brand & Digital Marketing Specialist, and flag needs for new assets.
• Other duties as assigned.

Qualifications

• Experience in social media management.
• Strong writing and graphic design skills.
• Familiarity with video content creation.
• Ability to monitor and engage with online communities.

Requirements

• Open to Remote, but local to the DC region with ability to come help with content capture preferred.

Benefits

• Compensation: $28–$34/hour, depending on experience and portfolio.
• ~20 hours/week.