[Hiring] Personal Brand Social Media Specialist @Diane Prince Co.

Role Description

We’re looking for a creative, proactive, and organized Personal Brand Social Media Specialist to manage content creation and execution for a US-based fitness business founder's personal brand. You'll primarily focus on transforming existing footage into engaging Instagram Reels, TikTok videos, and carousel posts. This includes:

• Developing content ideas
• Writing captions
• Maintaining a consistent posting schedule
• Helping grow an authentic online presence

This role is ideal for someone who enjoys storytelling, understands social media trends, and can independently manage creative deliverables. As the workflow becomes established, there may also be opportunities to support payroll preparation and other administrative tasks.

Schedule: 20 hours per week, with approximately 10 hours overlapping US business hours and 10 hours of flexible, asynchronous work.

Timezone: EST

Qualifications

• 3–4 years of relevant experience, with demonstrated hands-on social media content creation and management experience.
• Strong experience creating Instagram Reels, TikTok videos, and engaging short-form content.
• Excellent video editing, visual storytelling, caption writing, and graphic design skills.
• Ability to independently manage content calendars, meet deadlines, and maintain consistent publishing schedules.
• Good understanding of social media trends, audience engagement, and content performance.
• Strong written English communication skills, responsiveness, attention to detail, and ability to work directly with clients.
• Availability for 20 hours weekly, including partial US-hour overlap.

Requirements

• Experience managing personal brands for founders, fitness professionals, wellness businesses, or lifestyle creators.
• Proven experience improving Instagram or TikTok engagement and audience growth.
• Experience with payroll preparation, attendance tracking, or spreadsheet-based calculations.
• Familiarity with Shopify or basic e-commerce administration.

Benefits

• Portfolio Required: Please include samples of your actual work, particularly Instagram Reels, TikTok videos, and carousel posts. Experience in the fitness industry is a plus but not required.

Tools & Platforms

• Social Media: Instagram and TikTok (required)
• Video Editing: CapCut, Adobe Premiere Pro, or equivalent (required)
• Graphic Design: Canva or equivalent
• Scheduling & Analytics: Meta Business Suite or similar scheduling tools
• Spreadsheets: Google Sheets or Microsoft Excel
• E-commerce: Shopify (nice to have)
• Communication: Slack, WhatsApp, or similar platforms

Before You Apply

To help us review your application and match you with the right opportunity, please make sure your resume includes:

• The tools, software, and platforms you have experience using
• A clear description of your responsibilities and accomplishments in each previous role

A detailed and up-to-date resume will help us better understand your experience and identify opportunities that match your skills.

Ready to Apply?

If you’re ready to bring your skills, experience, and initiative to a remote role, we’d love to hear from you. Apply today and take the next step in your remote career with Caya.