[Hiring] Digital Acquisition Specialist @Fusable

Role Description

As a Digital Acquisition Specialist, you will be responsible for executing, optimizing, and analyzing paid media campaigns for Fusable's external Digital clients across platforms including Google Ads, Meta, LinkedIn, and programmatic media. You will work directly with clients on campaign communication, reporting, and performance. Additionally, you will run paid lead-generation campaigns for Fusable's internal Data brands, treating Fusable's own data products as an internal client.

This role is ideal for someone who has developed a strong foundation in paid media and is ready to independently manage campaigns while contributing to strategy, performance, and operational excellence.

A Day in the Life of a Digital Acquisition Specialist:

• Build, launch, manage, and optimize paid media campaigns across search, social, display, video, and programmatic platforms.
• Independently manage assigned client and internal data brand campaigns while ensuring quality, accuracy, and timely delivery.
• Monitor campaign performance and identify opportunities to improve KPIs including CTR, CPC, CPA, and conversion rate.
• Develop basic strategic recommendations and optimization insights to improve campaign outcomes.
• Collaborate with Account Services to support client goals and performance initiatives.
• Maintain campaign tracking, tagging, audience targeting, and conversion measurement requirements.
• Participate in reporting analysis and communicate performance updates to internal stakeholders.
• Assist with campaign audits, QA checks, platform troubleshooting, and issue resolution.
• Contribute ideas that improve workflows, processes, and team efficiencies.
• Maintain current platform certifications and continue developing expertise across media products and channels.
• Support onboarding and knowledge sharing efforts with Coordinators as needed.
• Serve as an internal paid media subject matter expert to Fusable's Data brands.

Qualifications

• 2-4 years of paid media experience across one or more platforms including Google Ads, Meta, LinkedIn, programmatic, display, or video advertising.
• Ability to independently manage paid media campaigns for external clients.
• Understanding of campaign setup, optimization, audience targeting, and performance measurement.
• Knowledge of tracking, attribution, pixels, and conversion measurement.
• Working knowledge of HubSpot and Salesforce.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Effective written and verbal communication skills.
• Proficiency in Excel and performance reporting tools.
• Comfort working across both client-facing and internal, cross-functional stakeholders.
• Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a related field.

Requirements

• Agency experience.
• Google Ads, Meta, LinkedIn, or StackAdapt certifications.
• Experience with Google Tag Manager, GA4, Salesforce, or Asana.
• Exposure to B2B advertising environments.
• Experience running B2B lead-generation campaigns.
• Experience supporting multiple clients simultaneously.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• 401(k)-retirement plan.
• Paid time off and paid holidays.
• Life and disability insurance.
• Flexible work schedules.
• Generous Paid Time Off.
• Remote work opportunities.
• A casual dress work environment.
• Physical fitness reimbursement.
• Discounts on various events, travel, and dining.