[Hiring] CRM & Lifecycle Manager @Joko

Role Description

As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

• Guide new users to their first Joko “wow” moment by designing the onboarding journey: messaging, timing, and triggers.
• Turn engaged users into power users, and power users into advocates through retention and referral programs.
• Maximize LTV across the full lifecycle by designing cross-channel journeys that deliver the right benefit to the right user at the right moment.
• Raise the bar on experimentation by running a continuous A/B testing program to improve existing flows.
• Take CRM to the next level with AI by automating operational tasks and enhancing personalization and experimentation cycles.
• Drive growth across the company by collaborating with Product, Data, User Acquisition, and Brand teams.

Qualifications

• 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app.
• Hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar).
• Data-driven, with the ability to read cohort curves, funnel data, and A/B test results fluently.
• Experience running structured A/B testing programs.
• Genuinely excited about AI and its applications in CRM.
• Relentlessly curious about user needs and responses.
• Strong ownership and drive, with a focus on outcomes.
• Attention to detail, spotting flaws before they ship.
• Native-level French speaker and fluent in English.

Requirements

• Experience in owning lifecycle programs end-to-end.
• Ability to design experiments that yield valuable insights.
• Experience building solutions using AI to improve workflows.

Benefits

• Flexible remote work options.
• Work from anywhere for up to 3 months per year.
• Top-market compensation.
• Equity for everyone with the chance to own a piece of what you build.
• Half-day each week dedicated to leveling up with AI.
• Yearly offsite in amazing locations and budget for team-building events.
• Contribution to your ClassPass subscription.
• 8-week leave paid 100% for the second parent.
• And much more, check the full list here!