[Hiring] Creator Marketing Manager @Outside

Role Description

The Creator Marketing Manager leads the Outside Creator Network (OCN), a community of outdoor, fitness, and adventure creators. OCN powers branded campaigns for Brandworks, Outside's in-house content marketing agency. This person scouts and vets new creators, pairs them with the right brands, and runs creator-led campaigns from first brief to final report, including budgets and contracts.

This is a hands-on role for someone who knows what makes social content authentic, credible, and engaging, and who loves finding new voices. Expect a steady pace most of the year, with a couple of multi-campaign pushes and contract support available during peaks. This is not a sales role. You'll contribute ideas to pitches and join client kickoffs once a campaign is sold.

• Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign.
• Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs.
• Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting).
• Track, analyze, and report on campaign performance using social media data.
• Manage creator campaign budgets and negotiate creator contracts.
• Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold.
• Support creator content for fitness challenges on Outside's Map My apps.
• Stay current on social media and creator trends, and apply them to campaign planning.

Within 1 Month, you will:

• Onboard with the Brandworks team and learn current OCN processes and custom content services.
• Take ownership of post-production and creator briefs.
• Start building relationships with existing creators and scouting new creators for upcoming campaigns.
• Demonstrate proficiency in campaign tracking and reporting.

Within 6 Months, you will:

• Independently lead creator campaigns from concept to execution.
• Own creator budgets and contract negotiations.
• Expand the OCN network with a diverse range of creators matched to campaign needs.
• Apply trend knowledge to optimize content creation and delivery.

Within 12 Months, you will:

• Use social data insights to influence OCN strategy and identify new opportunities.
• Scale the program with measurable growth.
• Define best practices for campaign management, budget allocation, and contract negotiation across Brandworks.
• Serve as the team's go-to creator marketing expert.

Qualifications

• 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing.
• Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging.
• Strong project management skills across multiple campaigns, deadlines, and budgets.
• Experience analyzing social media data and turning it into clear reports and recommendations.
• Creative approach to storytelling and content creation.
• Strong written and verbal communication skills; collaborative, solution-oriented mindset.
• Proficiency in Google Workspace and Asana; experience with Meta partnership ads a plus.
• Creator or talent contract negotiation experience a plus.
• Bachelor's degree in Communications, Journalism, Marketing, or a related field preferred.
• Enthusiasm to grow and evolve in a fast-moving field.

Benefits

• This is a fully remote role, and we welcome applicants based anywhere in the United States or Canada.
• Employees can expect to be paid a salary of between $65,000 to $80,000.
• Additional compensation may include a bonus or commission.
• Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more.

Company Description

Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.