[Hiring] Creative Strategist @Full Funnel Growth

Role Description

Full Funnel Growth is a remote performance marketing agency. We run integrated growth programs for medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail, experiential entertainment, lead generation for service businesses, and B2B SaaS.

This role exists because of a specific problem. Paid social has stopped being an auction-management discipline and become a creative-throughput discipline. The account structures are consolidated, the targeting is broad, the bidding is automated. What is left — the only remaining lever with real leverage in it — is the creative: the hook, the angle, the script, the positioning, the sheer number of distinct ideas you can put into the machine every week.

You will own creative strategy for a flagship account: a multi-venue experiential entertainment brand running immersive group experiences across seven US cities. High consideration, high emotion, group-decision purchase, strong seasonality, and a booking funnel where a single scroll-stopping second decides whether a birthday party happens at their venue or someone else's. The program runs on a target of roughly 500 net new creative assets per month at a 60/40 video-to-static split, spanning UGC, creator-sourced content, on-site capture, and studio work.

You are not the person who briefs an editor and waits. You are the person who decides what the ad should say, why it will work, and what we learn if it does not.

What you will own

• The creative thesis for the account.
• Scripts and hooks, written by you.
• Creative angles and the testing roadmap.
• Reading performance like a media buyer.
• Briefing and directing production.
• The creator and UGC pipeline for the account.
• Iteration systems, not one-off assets.
• Client-facing creative narrative.

How we work, and what we expect on AI

• You build, you do not just prompt.
• You use generative tooling to raise throughput, not to lower the bar.
• You write with discipline.
• Most of our work happens in writing.

What we are not

• Not a designer role.
• Not a pure media buyer role.
• Not a brand-campaign role.
• Not a coordinator role.

Qualifications

• 4+ years in paid social creative, with meaningful time in an agency or in-house team running Meta as a primary revenue channel.
• You have written the scripts, not commissioned them.
• Fluency in Meta Ads Manager reporting at the creative level.
• Demonstrated command of short-form video as a performance format across Reels, Stories, and TikTok.
• Experience directing UGC creators at volume.
• A portfolio of ads that ran and performed, with the numbers attached and an honest account of what did not work.
• Client-facing communication at senior stakeholder level.
• Remote track record with strong written communication.

Nice to have

• Experience with local, multi-location, or venue-based businesses where creative must flex by market while holding one brand.
• Experiential, entertainment, hospitality, events, or family and group activity categories.
• Hands-on generative video and image production for paid social at volume.
• Google Demand Gen and YouTube creative strategy alongside Meta.
• Lifecycle and email creative fluency.
• Experience with a booking or reservation platform as the source of revenue truth.

How we will assess you

Expect a short qualifying screen, then a working session. In the working session we will give you real account context and real performance data and ask you to produce a creative thesis, three testable angles with written hooks, and the read plan you would use to judge them. We are evaluating your thinking and your writing, not your deck.

Logistics

• Location: Fully remote
• Employment type: Contract, part-time, with a monthly hours cap agreed at offer
• Works alongside: Creative Director, Head of Organic Social, paid media strategists, lifecycle team