Role Description
Under the direct supervision of the Marketing Manager, the Creative Marketing Specialist is responsible for developing and managing Native Forward Scholars Fund’s visual brand, creative assets, website content, digital advertising, and marketing analytics. This position combines creative design, digital marketing, website management, and data analysis to strengthen Native Forward’s visibility, engagement, and organizational impact across print and digital channels.
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Lead creative design and brand execution for organizational campaigns, advertisements, publications, presentations, social media, executive communications, events, fundraising initiatives, and other print and digital marketing materials.
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Conceptualize and develop campaign creative, including graphics, digital advertisements, social media assets, videos, motion graphics, infographics, photography selections, and supporting collateral.
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Manage and maintain Native Forward’s website, including designing and updating webpages, campaign and event landing pages, website forms, images, digital assets, and content.
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Lead website optimization efforts, including Search Engine Optimization (SEO), Answer Engine Optimization (AEO), keyword strategy, metadata, alt text, linking, readability, technical optimization, and digital ranking performance.
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Support and execute paid digital advertising strategies, including Google Ads, display advertising, remarketing, paid social media, and boosted content.
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Monitor and analyze marketing performance across campaigns, social media, website traffic, advertising, SEO/AEO, media placements, and other digital channels.
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Lead creative production and vendor coordination for printed and digital materials.
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Manage the development and production of the organization’s Annual Report.
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Maintain organized libraries of approved creative assets.
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Support annual and ongoing marketing planning by analyzing performance trends and researching emerging digital and creative best practices.
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Collaborate across the organization and with external partners to translate programmatic, fundraising, scholarship, executive, and organizational priorities into effective visual and digital communications.
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Maintain strict student confidentiality and compliance with the Family Education Right to Privacy Act.
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Embodies Native Forward Core Values and promotes the Native Forward organization, staff, and programs, in a positive and professional manner.
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Contributes to team effort and accomplishes related results.
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Perform other duties as required.
Company Description