[Hiring] Creative Marketing Manager @Happy Money

Role Description

Happy Money is hiring a Creative Marketing Manager to own creative and content across every channel we market in. The role is equal parts strategist and maker. You'll set creative direction, then do the hands-on writing, designing, shooting and editing to get it live. You'll be our lead designer across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, and the on-camera face of Happy Money in short-form video for Instagram Reels, TikTok and YouTube Shorts. Your biggest focus will be telling our customers' stories: how people paid off debt and made progress toward their goals. You'll join as Happy Money rolls out a refreshed visual identity and help set how it shows up everywhere. You'll also own how that creative performs, from the first line of a page or the first second of a video to the click, and use the results to decide what to make next. You care about how a brand looks and feels, and when an ad works, you want to know why.

Responsibilities

• Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals.
• Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus.
• Design creative for every channel as Happy Money's primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social.
• Set Happy Money's creative standard as our new visual identity rolls out, working within brand guidelines.
• Create content and creative for happymoney.com, including landing pages, articles, guides and product pages, and partner with SEO/AEO so it performs in search and AI answers.
• Lead Happy Money's organic social presence on Instagram, Facebook, TikTok and YouTube, and engage with followers in partnership with Customer Support.
• Appear on camera as the face of Happy Money's social channels, in content like a 30-second explainer video on APR versus interest rate.
• Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts, and adapt paid creative so it feels native to organic and web.
• Tell customer impact stories through photo and video, interviews and user-generated content, and help share employee stories on our social channels.
• Build and manage a creator and influencer program, from finding and contracting partners to writing briefs and scripts and tracking results.
• Build and maintain a library of photos, video, graphics and licensed stock imagery, organized so the team can quickly find approved assets for campaigns.
• Evaluate and set up the tools, partners and AI-assisted workflows the creative function needs, including video editing and UGC platforms.
• Write clear briefs and run feedback loops with agencies, freelancers and creators.
• Coordinate with Communications on email, long-form copy and scripts so messaging stays consistent across channels.
• Bring compliance in early, move work through legal, compliance and bank partner review, and set up a faster path for time-sensitive organic posts.
• Balance creative priorities across acquisition, lifecycle, brand and product when requests compete.
• Track performance through dashboards and a weekly review covering impressions, engagement, site traffic and applications, and share results and what customers are saying with marketing leadership, product and lifecycle teams.

What Success Looks Like

• Creative improves acquisition efficiency and engagement, measured by CPA, CTR, conversion rate, engagement rate and applications.
• Day-to-day design for paid, email, direct mail, web and social is produced in-house.
• Happy Money’s web pages carry fresh, on-brand content and creative that supports conversion and search visibility.
• A steady testing cadence across channels, with learnings documented and winning concepts turned into repeatable formats.
• Organic social audiences and engagement grow quarter over quarter, with customer impact stories and on-camera explainers as a regular part of the mix.
• A creator and influencer program is running, with partners in place and results tracked against clear goals.
• The team works from an organized library of approved assets, and campaigns launch faster because of it.

Qualifications

• 5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution.
• A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually.
• A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards.
• Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut.
• Comfortable on camera and excited to be the face of Happy Money's social channels.
• Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content.
• Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion.
• Experience using performance data to guide creative decisions and changing course when the numbers call for it.
• Experience preparing print-ready files and working with print and mail vendors.
• A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok.
• Highly organized and self-directed, comfortable running a test-and-learn channel without direction.

Bonus Points For

• Experience in lending, banking or another regulated industry; Fair Lending awareness.
• Copywriting and storytelling experience, including email, long-form web copy and video scripts.
• Experience building or managing creator or influencer partnerships.
• Email template development experience.
• Motion design skills.
• Familiarity with HubSpot, including HubSpot CMS.

Benefits

• Generous medical, dental, and vision insurance options.
• Eligible for Annual Bonus.
• 401k Plan with a matching contribution.
• Generous PTO including sick leave, vacation, volunteer, and more.
• 12 Weeks Paid Parental Leave.
• Company-paid short & long term disability and life insurance.
• Monthly tech stipend to help cover expenses for remote work.
• Happy Money is a 100% fully distributed workforce.

Base Salary Range

$110,000 — $130,000 USD