[Hiring] Creative Marketing & Lead Generation Virtual Assistant @Virtual Colleague Philippines

Role Description

We're looking for a creative, proactive, and detail-oriented Virtual Assistant to support multiple fast-growing businesses. This role will primarily support:

• rayro (kids' care brand)
• DE London Consulting (consumer brand consultancy)
• Personal brand (speaking, content creation, thought leadership)

This is a varied role where no two days are the same, involving both creative marketing work and light administrative and lead generation tasks.

Key Responsibilities

• Content Creation & Social Media
  • Create Instagram and LinkedIn carousel posts using Canva templates
  • Repurpose existing content into engaging social media assets
  • Edit short-form videos for Instagram Reels and TikTok
  • Create graphic assets for social media campaigns
  • Schedule and publish content across social platforms
  • Assist with community management as needed
  • Produce weekly social media performance reports with key insights and recommendations using AI tools
• Lead Generation & Outreach
  • Research prospective consulting clients within beauty, consumer goods, food, parenting, and lifestyle sectors
  • Identify podcast, keynote speaking, and partnership opportunities
  • Research entrepreneur awards, grants, and funding opportunities
  • Build and maintain prospect lists using Google Sheets
  • Send personalized outreach via LinkedIn and email on behalf of the founder
  • Follow up with prospects using provided messaging frameworks
  • Coordinate meeting scheduling for qualified leads
• Website Support
  • Update website copy and product pages
  • Upload new products, images, and assets
  • Build and update landing pages when required
  • Maintain website content to ensure it remains current and engaging
• Marketing Support (Preferred)
  • Create Meta ad creatives using existing Canva templates
  • Assist with Meta Ads and Google Ads campaign setup and management
  • Monitor campaign performance and provide recommendations
  • Prepare visual assets for paid advertising campaigns

Qualifications

• Strong Canva skills
• Social media management experience (Instagram, LinkedIn, TikTok)
• Basic video editing (CapCut or similar)
• Excellent written English
• Comfortable conducting online research
• Lead generation and LinkedIn outreach experience
• Google Workspace (Docs, Sheets, Drive)
• Strong organizational skills
• Highly proficient with AI tools such as Claude, ChatGPT, Canva AI, or similar

Preferred Skills

• Meta Ads experience
• Google Ads experience
• Website management (Shopify, WordPress, Squarespace, or similar)
• Basic understanding of digital marketing analytics
• Familiarity with consumer brands, beauty, skincare, lifestyle, or parenting industries

Ideal Candidate

We're looking for someone who is:

• Creative and enjoys visual content creation
• Proactive and able to work independently
• Organized and detail-oriented
• Friendly, enthusiastic, and personable
• Comfortable working in a fast-paced entrepreneurial environment
• Adaptable and willing to take on a variety of tasks
• Interested in startups, consumer brands, and founder-led businesses

This is not a corporate role—we're looking for someone who enjoys working with fun, colourful consumer brands and is excited to help grow multiple businesses.

Tools

• Canva
• Canva AI
• Claude or ChatGPT
• LinkedIn
• Google Workspace
• WhatsApp
• Google Drive
• Google Sheets
• CapCut (preferred)
• Meta Business Suite (preferred)
• Google Ads (preferred)

Working Arrangement

• Flexible schedule
• Remote
• Initial commitment of approximately 10 hours per week with potential to increase based on workload
• Start date: August