Content Strategist @Customer.io

[Hiring] Content Strategist @Customer.io

Mar 14, 2025 - Customer.io is hiring a remote Content Strategist. 💸 Salary: $95,000 usd starting salary. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This role involves developing content that converts high-intent prospects into successful self-service users.

Create conversion-focused top of funnel content to support the customer journey, including articles, guides, reports, and more that drives trial activations
Develop targeted content for specific verticals (mobile apps, healthcare, finance, etc.) that demonstrates our value for technical marketers
Collaborate with our growth marketing team to build nurture sequences that increase trial conversion rates and reduce time-to-value
Optimize self-service onboarding content to improve key activation metrics and encourage broaden engagement across a variety of channels
Analyze content performance against conversion KPIs and iterate based on user engagement data
This role focuses primarily on short-form content (website copy, CTAs, social posts) that drive top-of-funnel engagement

Qualifications

3-5 years of SaaS content experience with demonstrable impact on conversion metrics
Strong understanding of technical marketing tools and concepts (CDPs, marketing automation, data integration)
Experience creating content for technical audiences that balances complexity with accessibility
Data-driven approach with experience using analytics to optimize content conversion rates
Proven track record supporting self-service adoption models with effective educational content

Requirements

Experience with marketing automation platforms and understanding of customer journeys
Ability to translate complex technical capabilities into clear value propositions
Background in creating content for high-growth customer segments (mobile, gaming, PLG, SaaS)
Track record of developing content that enables users to implement sophisticated marketing automation without direct sales support
Understanding of conversion optimization and funnel metrics

Benefits

Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
16 weeks paid parental leave (including adoption and foster care)
100% paid insurance premiums for you and your dependents
401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
$1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
$250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
$300/month co-working space rental reimbursement
$2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
$1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
One month sabbatical after five years at Customer.io
Opportunities to meet in person with your peers throughout the year

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Before You Apply

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

Back to Remote jobs > Marketing

Content Strategist @Customer.io

Marketing

Salary 💸 $95,000 usd starting salary	Remote Location USA
Job Type full-time	Posted Mar 14, 2025

️

📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.