[Hiring] Content Marketing Strategist @AxisCare

Role Description

AxisCare is seeking a strategic and creative Content Marketing Strategist to develop and execute content strategies that support integrated campaigns, organic growth, thought leadership, and broader marketing goals. This role will play a key part in developing integrated campaigns, with a strong understanding of how to create authoritative, discoverable content for traditional search and AI-powered answer engines. The ideal candidate is a strong writer and strategist who can turn business priorities and audience needs into content that drives results.

Key Responsibilities

• Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities.
• Partner with the Marketing Manager and cross-functional teams to develop campaign themes, messaging, content plans, and supporting assets.
• Collaborate with creative, SEO, Product Marketing, and other teams to bring content strategies and campaigns to life.
• Continuously evaluate content performance, search intent, content gaps, and business priorities to identify new content opportunities.
• Develop strategic campaign briefs that guide audience targeting, messaging, structure, sourcing, and search optimization.
• Own content projects from concept through execution, coordinating stakeholders, timelines, and deliverables.
• Write and edit high-impact content, including blogs, white papers, research reports, web copy, email campaigns, press releases, and thought leadership.
• Develop repurposing and distribution strategies to extend cornerstone content across web, email, social, and campaigns.
• Analyze content performance and search visibility to identify insights and inform future strategy.
• Stay current on SEO, AEO, GEO, content marketing, and AI search trends and recommend relevant opportunities.
• Use AI and automation where appropriate to streamline research, analysis, organization, and repetitive workflows.
• Support broader brand initiatives, including executive thought leadership, awards, product reviews, and other content projects as needed.
• Perform other duties and responsibilities as assigned by the Marketing Manager.
• Develop repeatable content frameworks, workflows, and standards that improve quality, consistency, and scalability across content creation and distribution.

Qualifications

• Strategic thinker with experience turning business objectives and audience insights into content strategies and campaigns.
• Experience developing content strategies, editorial plans, and integrated campaigns from ideation through execution.
• Strong understanding of SEO and emerging AEO/GEO practices.
• Ability to conduct topic, keyword, search intent, and content gap research.
• Strong understanding of content architecture, internal linking, authoritative sourcing, and topical authority.
• Exceptional writing, editing, and editorial judgment across various content types.
• Maintain high standards for content quality, accuracy, originality, brand voice, and source credibility.
• Team oriented with strong interpersonal skills and the ability to collaborate across functions.
• Self-starter who can independently own projects and make strategic recommendations.
• Creative and strategic thinker.
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
• Comfort using AI and emerging technologies to improve workflow efficiency.
• Ability to analyze content and campaign performance and apply insights to future strategy.
• Proficiency in marketing automation and content management tools (WordPress, HubSpot, Canva, etc.).

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or equivalent experience.
• 4+ years of content marketing, brand marketing, or communications experience, preferably in B2B SaaS, healthcare, or healthtech.
• Experience contributing to or owning integrated marketing campaigns, editorial calendars, or content programs.
• Experience developing content for organic search, with knowledge of SEO and emerging AEO/GEO practices.
• Experience collaborating with subject matter experts, executives, Product Marketing, SEO, demand generation, and creative teams.

Benefits

• Competitive salary and comprehensive benefits package.
• Medical insurance premiums are covered in full for the employee (Medical, Dental and Vision).
• 401K with competitive company matching.
• Personal time off, sick leave, and holidays.
• Company will provide laptop and other needed computer equipment.