[Hiring] Content Marketing Manager @Wpromote

Role Description

Our Content Marketing team at Wpromote is looking to add a Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you'll partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports key business objectives. You'll collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics to develop data-driven content strategies and leverage modern content workflows to deliver impactful results.

Responsibilities

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives.
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans.
• Developing recurring static and video briefs grounded in platform best practices and performance insights, including performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives.
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization.
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables.
• Analyzing creative performance across platforms and synthesizing learnings into actionable insights and next steps.
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy.
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations.
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts.
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies.
• Traveling occasionally to visit clients, team meetings, and/or events, likely 1-3 times/year.

Qualifications

• 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
• Strong client-facing communication, presentation, and project management skills.
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!