[Hiring] Content & Digital Marketing Specialist @People Partners

Role Description

As our Content & Digital Marketing Specialist (SaaS, EdTech, B2B) , you'll turn ideas into engaging stories that educate, inspire, and deliver measurable results. From crafting compelling content to optimizing it for search, launching campaigns, and tracking performance, you'll help shape a brand's digital presence while ensuring every piece of content reaches the right audience.

If you enjoy blending creativity with strategy and making data-driven decisions that improve performance, this is the role for you.

Key Responsibilities:

• Write blogs, articles, website copy, and case studies.
• Create LinkedIn posts, email campaigns, landing pages, and marketing collateral.
• Publish and manage website content using WordPress or a similar CMS.
• Conduct keyword research and implement on-page SEO best practices.
• Schedule and manage social media content across platforms.
• Monitor and analyze performance using Google Analytics, email marketing metrics, and social media insights.
• Maintain the marketing content calendar and ensure timely content delivery.
• Repurpose long-form content into multiple digital formats.
• Support digital marketing campaign execution and reporting.
• Collaborate with internal stakeholders to produce high-quality marketing content.
• Turn technical concepts into clear, engaging, and audience-focused content.
• Continuously improve content performance using analytics and insights.

Qualifications

• 3+ years of experience in content writing and digital marketing.
• Strong copywriting skills across blogs, email marketing, social media, and website content.
• Experience using WordPress or another Content Management System (CMS).
• Knowledge of SEO fundamentals, including keyword research and on-page optimization.
• Experience using social media scheduling tools.
• Proficiency in interpreting Google Analytics and campaign performance reports.
• Experience using Canva or similar design platforms.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• High attention to detail and a proactive approach to continuous improvement.

Requirements

• Experience working in B2B, SaaS, EdTech, or technology marketing.
• Experience supporting integrated digital marketing campaigns.
• Familiarity with content performance reporting and marketing analytics.

Benefits

• Permanent Work-from-home setup.
• Company-provided equipment.
• Secondary Wi-Fi Modem.
• 21 Leave Credits Annually - Leave benefits begin on Day 1.
• 100% conversion of UNUSED leave credits.
• HMO on Day 1.
• 13th Month Pay.
• Monthly Gift Voucher.
• Milestone Tokens (Birthday/Anniversary/Christmas).
• A Life Beyond the Screen #WorkLifeBalance.
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.