[Hiring] Cold Email Marketing Specialist @Business Financial Group

Role Description

This is a remote position.

B2B Lead Generation | U.S. Market | Public Job Description

Company: Business Financial Group (BFG Tax) | Website: www.bfgtax.com

Location: Remote, India | Engagement: Part-time / Freelance contract | Initial term: 90 days

Experience: 3+ years in B2B outbound cold email | Hours: Approximately 10–15 per week, with scheduled U.S. Eastern Time overlap

Role Overview: Own the strategy, setup, execution, deliverability, testing, and optimization of B2B cold email campaigns. Work with Marketing, Sales, and Technology to convert targeted outreach into marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and booked sales conversations. This is a hands-on campaign operations role, not a newsletter or general social media position.

Primary Technology Stack

• Inframail — sending domains and mailbox infrastructure
• Instantly — campaign setup, sequences, sending, unified inbox, and analytics
• Seamless AI — prospect identification and B2B contact sourcing
• Zoho CRM — lead lifecycle, attribution, SDR handoff, and pipeline reporting

Key Responsibilities

• Campaign strategy and execution
  • Build industry- and persona-specific prospecting plans and multi-touch sequences in Instantly.
  • Configure campaigns, assign accounts, schedule sends, run A/B tests, and optimize by segment.
  • Coordinate approved copy with the Content Manager and targeting decisions with the Sales Manager.
• Lead data and targeting
  • Use Seamless AI to select decision-makers at companies matching BFG’s ideal client profile.
  • Validate and deduplicate lists; maintain exclusion and opt-out records.
  • Document list sources, segmentation, campaign cohorts, and contact quality.
• Deliverability and compliance
  • Audit Inframail domains and mailboxes with Technology; verify SPF, DKIM, and DMARC.
  • Monitor bounce rates, complaints, sender reputation, and provider restrictions; adjust volume safely.
  • Maintain truthful sender details, compliant opt-out processes, and appropriate suppression controls.
• Lead operations and reporting
  • Oversee reply categorization and prompt routing of interested prospects to the marketing coordinator and SDRs.
  • Maintain Instantly-to-Zoho CRM attribution and clear MQL/SQL definitions.
  • Provide weekly KPI reports and maintain campaign SOPs; train internal staff on repeatable execution.

Qualifications

• At least 3 years of demonstrable B2B cold email campaign management, preferably targeting U.S. businesses.
• Hands-on Instantly experience; working familiarity with Seamless AI and Inframail or equivalent systems.
• Practical understanding of DNS authentication, mailbox health, bounce control, and cold email compliance.
• Evidence of positive replies, qualified leads, and booked meetings from prior campaigns.
• Strong written English, analytical reporting, documentation, and independent project management skills.

Preferred Qualifications

• Experience in U.S. accounting, tax, finance, or professional services.
• Zoho CRM; workflow integrations; coaching junior campaign coordinators; and multi-domain sending programs.

Success Measures

Success will be assessed through campaign quality, validated MQLs, sales-accepted SQLs, qualified meetings, deliverability, accurate CRM reporting, and process documentation. Sending volume alone is not a success measure. Specific targets will be agreed after an initial infrastructure and campaign audit.

Application Requirements

• Resume and a short explanation of direct experience with Instantly, Seamless AI, and Inframail.
• Two anonymized campaign examples with sending volume, reply rate, MQL/SQL outcomes, and meetings booked.
• Expected monthly retainer for 10–15 hours per week, availability, and earliest start date.
• Shortlisted candidates may be asked to complete a practical paid or time-limited assessment.

Note: Please ensure that resumes are submitted in PDF format only. Resumes shared in any other format will not be considered.