[Hiring] Brand Manager @Foxelli Group

Role Description

We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts).

• Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish.
• You'll also analyze who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback.
• Just as important: dig into why things happen and check whether each change actually worked.
• We need your product judgment and your ownership.

Key Responsibilities

• Find, test and approve the crafts.
• Own the box pipeline for both tracks: scout craft ideas, order samples, make every kit yourself, and approve or reject it.
• Own kit quality: ensure every kit is finishable at its stated level with clear instructions, the right tools and materials, and packaging that survives shipping.
• Plan the box calendar: balance variety, seasonality, and difficulty across Creative and DIY, within the cost-per-box target.
• Learn from subscribers: read and summarize reviews, CS tickets, community posts, and cancellation reasons every month, and use them to shape the boxes.
• Own churn: understand what drives it by box, channel, and track, and act on it.
• Protect acquisition quality: work with performance marketing on channels and first-box offers, avoiding offers that attract one-box buyers.
• Keep the subscription running smoothly: own the cancellation flow and failed-payment recovery, with saves that still hold a month later.
• Stay aligned with Customer Service: turn recurring ticket themes into fixes, and close the loop with CS when they ship.

Qualifications

• 1+ years in consumer product development, merchandising, or brand management, ideally with craft kits, hobby products, or subscription boxes.
• A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns.
• A hands-on maker: you craft yourself and can make a kit and judge its difficulty, instructions, and quality.
• Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times.
• Taste grounded in customers: you use reviews and feedback to decide, not only your own preferences.
• Ownership across teams: you push work through with marketing, CS, design, inventory, and operations without being chased.
• Comfort with numbers: you can read a retention table and question a figure that looks too good, connecting reason with outcome based on numbers.
• Clear written and spoken English.

Nice to Have

• Experience running a subscription box.
• Experience writing craft instructions.
• An active presence in craft communities or social media.
• Experience with Shopify.
• Spreadsheet analysis skills.

The Recruitment Process

• Apply - A simple form that helps us know who’s stepping into our world.
• Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
• Test Task
• Interview - A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

Fixed Service Fee

Up to €2300 euros after taxes, depending on your skills, competencies, and experience. Please note that this role is based on a contract/freelance agreement.

Eligibility & Location Requirements

This role is 100% remote. At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.

• For full-time roles, we expect hires to be available during at least 5 hours of typical working hours in the EET time zone to ensure effective collaboration and communication.
• This requirement does not apply to part-time roles.