[Hiring] Brand Manager @Pearster

Role Description

We are looking for a Brand Manager to join our growing team and lead the development, positioning, and growth of our brand across international markets. This role will be responsible for building a strong and consistent brand identity, developing creative marketing strategies, increasing brand awareness, and strengthening our presence across digital channels.

• Define and maintain a consistent brand identity, tone of voice, and messaging across all communication channels.
• Develop and execute brand strategies to strengthen Pearster's positioning, visibility, and recognition across international markets.
• Plan and execute integrated marketing campaigns to increase brand awareness, engagement, and audience growth.
• Lead the company's social media strategy, particularly on LinkedIn and other relevant digital platforms.
• Develop engaging content strategies aligned with business objectives, brand positioning, and target audiences.
• Manage the creation of marketing materials, presentations, digital assets, and corporate communications.
• Collaborate with internal teams to support employer branding, talent attraction, and employee engagement initiatives.
• Identify opportunities for partnerships, collaborations, events, and brand activations to expand market reach.
• Monitor market trends, competitors, and audience insights to identify opportunities for brand growth.
• Track and analyze brand performance metrics, campaign results, social media engagement, and other relevant KPIs.
• Coordinate external agencies, designers, content creators, and marketing partners when needed.
• Manage multiple marketing projects simultaneously, ensuring quality, consistency, and timely delivery.
• Support the development and optimization of the company's website and digital presence.
• Propose innovative ideas and creative initiatives to strengthen Pearster's brand and community.

Qualifications

• Advanced English (C1) – excellent written and verbal communication skills.
• 3+ years of experience in Brand Management, Marketing, or Digital Marketing, preferably in technology, staffing, consulting, or international companies.
• Fluent Spanish (C2) – excellent written and verbal communication skills.
• Proven experience developing and executing brand and marketing strategies, with measurable results.
• Strong knowledge of digital marketing, social media management, content marketing, and brand positioning.
• Experience managing corporate social media accounts, particularly LinkedIn.
• Strong storytelling and copywriting skills, with the ability to create engaging content for different audiences.
• Experience planning and executing digital campaigns, brand activations, and marketing initiatives.
• Knowledge of marketing analytics, performance metrics, and reporting tools.
• Familiarity with tools such as Canva, Figma, Google Analytics, Meta Business Suite, or similar platforms.
• Excellent project management, organizational, and time management skills.
• Strong communication and interpersonal skills, with the ability to collaborate with international teams and stakeholders.
• Creative and strategic thinking, with a strong attention to detail and a results-oriented mindset.
• Ability to work independently, take ownership of projects, and manage multiple priorities in a dynamic environment.
• Knowledge of agile methodologies and experience working in fast-paced environments.
• Experience in B2B marketing, employer branding, or the IT staffing industry.
• Experience developing personal branding and thought leadership strategies for company executives.
• Knowledge of SEO, paid advertising, and marketing automation tools.
• Experience organizing corporate events, webinars, and community-building initiatives.
• Basic graphic design or video editing skills.

Benefits

• Work from anywhere with true flexibility and freedom.
• Earn in USD with compensation that matches your expertise.
• Recharge confidently with dedicated paid time off.
• Advance your career with fully covered international certifications.
• Access coworking spaces worldwide whenever you want a professional setup.
• Strengthen your English and expand your global reach.
• Connect and have fun with activities that unite our international team.
• Feel appreciated with personalized gifts and a thoughtful welcome kit.
• Grow our community and earn through our referral program.