[Hiring] Search & Social - Specialist @Annalect, Omnicom Media Group India.

Role Description

This exciting role of a Lead/Specialist - Search & Social requires you to creatively manage digital media campaigns for our global brands. Your expertise in ad tech and knowledge of the Digital ecosystem would make you a great fit for this position. This is a great opportunity to work closely with top global brands and own large and reputed accounts, supporting global clients and account managers of our Media Solutions team.

Responsibilities

• Managing Search & Social campaigns end to end including setup, troubleshooting, optimization & reporting.
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief.
• Translating business KPIs into channel KPIs.
• Creation and setup of the campaign and monitoring.
• Management of search campaigns (on time, on budget, on target).
• Tracking performance using reporting & dashboards.
• Analysis and optimization of the campaigns.
• Working on all aspects of Search and Social campaign management including troubleshooting and optimization.
• Providing campaign insights into Meta & Google strategy as well as a cross-channel media strategy.
• Mentoring Associates and Analysts level team members.
• Taking on early level people management tasks along with project management.
• Playing a project lead role along with being the Subject Matter Expert (SME).

Qualifications

• A full-time graduate degree.
• 6 to 8 years of experience in Search & Social campaign management.
• Managed campaigns on platforms like Google Ads, Meta (Must); Amazon, Bing, LinkedIn, Snapchat, etc.
• Proven expertise in campaign setup, pacing management, optimization, performance troubleshooting, and reporting.
• Outstanding ability to think creatively and identify and resolve problems.
• Excellent analytical, organizational, project management, and presentation skills.
• Proficiency in MS Excel, PowerPoint, and analytical tools.
• Ability to convert business or media KPIs into clear channel KPIs, optimization levers, and measurable performance indicators.
• Meta and Google Ads Certified.

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables.
• Excellent written and verbal communication skills.
• Comfortable working in rotational shifts.