Role Description
Ready to roll up your sleeves and redefine what field marketing can do? Weβre looking for a proactive
Campaign & Field Marketing Manager
to join our dynamic team and report directly to the VP Marketing. In this high-impact role, youβll step up with full ownership - turning high-level strategy into standout campaigns, high-energy field activations, and truly unforgettable customer experiences that deliver real, measurable outcomes.
-
Strategic Impact:
Own campaigns and field activations from concept to execution, directly influencing sales pipeline generation, customer engagement, and strategic account growth.
-
Global Event Ownership:
Drive the marketing strategy and activation for up to five Tier 1 strategic global events per year across key hubs like the US, the Middle East, and Amsterdam.
-
Cross-Functional Collaboration:
Partner closely with Sales, Product Marketing, Content, Partnerships, Customer Success, and Marketing Operations to drive key initiatives.
-
Autonomy & Travel:
Enjoy flexible working, a collaborative culture, and international travel opportunities to connect with teams, clients, and partners worldwide.
Qualifications
-
Experience in the Media & Entertainment space.
-
Demonstrable experience in event management, field marketing, campaign management, or experiential/event marketing within a B2B environment (ideally SaaS or technology).
-
Demonstrated success in delivering end-to-end integrated campaigns from initial brief through to execution and measurement.
-
Proactive mindset with strong project management capabilities.
-
Commercial awareness and analytical capability, with a focus on aligning marketing initiatives with sales pipeline and ROI metrics.
-
Experience planning and activating regional and international events.
-
Technical familiarity with marketing and collaboration tools such as HubSpot, Salesforce, ClickUp, and Canva (or similar platforms).
-
Excellent communication skills and the ability to drive progress independently while building strong cross-functional relationships.
-
Willingness to travel internationally for up to five Tier 1 events per year.
Requirements
-
Setting Objectives & Strategy: Partnering directly with the VP Marketing to lock in clear goals, lean execution strategies, and commercial outcomes for every event.
-
Developing Activation Plans: Building end-to-end event activation plans that seamlessly align with broader marketing campaigns and core business goals.
-
End-to-End Activity Execution: Drive comprehensive pre-event, on-site, and post-event marketing initiatives to maximize impact and engagement.
-
Partnering with Sales: Working closely with Sales teams to identify target accounts, key customers, and high-value prospects.
-
Orchestrating Experiences & Content: Align top-tier event speakers, high-impact content streams, executive meetings, unique customer experiences, and multi-channel supporting campaigns.
-
Managing External Partners: Briefing and directing external agencies, event organizers, and suppliers to deliver seamless activations on time and within budget.
-
Asset & Messaging Readiness: Ensuring high-quality content, targeted messaging, and necessary marketing assets are fully prepared and accessible before and during each event.
-
On-Site Execution: Overseeing on-site activations directly and serving as the primary marketing point of contact during live events.
-
Driving ROI & Reporting: Leading post-event follow-up strategies, tracking results, measuring campaign performance, and reporting key pipeline metrics.
-
Continuous Improvement: Capturing key learnings and insights from each activation to refine and elevate our strategy for flagship Tier 1 events.
Benefits
-
Flexible working arrangements to support everyone's unique circumstances.