[Hiring] Branding Manager @Sterry

Role Description

We are seeking an experienced Branding Manager with a strong background in the fashion industry to take ownership of our brand's identity, communication, and market positioning in Hong Kong. This pivotal role requires a deep understanding of luxury/retail branding, cultural nuances, and the fast-paced digital landscape. The ideal candidate will be a strategic thinker, a creative leader, and an exceptional communicator who can translate our global vision into localized, compelling campaigns.

Key Responsibilities

• Brand Strategy & Execution:
  • Develop and execute a comprehensive brand strategy tailored for the Hong Kong market that aligns with the company's global objectives.
  • Ensure absolute consistency of the brand identity, voice, visual aesthetic, and messaging across all touchpoints (digital, in-store, PR, partnerships).
  • Conduct continuous market research on fashion trends, competitive landscape, and consumer insights in Hong Kong to identify new opportunities and challenges.
  • Manage the annual branding budget, optimizing spend for maximum impact and ROI.
• Marketing & Campaigns:
  • Lead the planning and execution of all local marketing campaigns, seasonal launches, and collaborations, working closely with the global marketing and product teams.
  • Oversee the development of compelling marketing collateral, including store display materials, digital assets, and localized content.
  • Manage agency relationships (PR, creative, media buying) to ensure high-quality, on-strategy execution of brand initiatives.
• Digital & Social Media:
  • Define and drive the brand's social media and digital content strategy for relevant local platforms (e.g., Instagram, WeChat, Little Red Book - depending on target market).
  • Work with the e-commerce team to ensure the online experience reflects premium brand standards and drives conversion.
• Collaboration & Leadership:
  • Act as the brand guardian, training and guiding local sales, retail, and operations teams on brand guidelines and positioning.
  • Prepare and present regular performance reports on brand health, campaign effectiveness, and key metrics to senior management.

Qualifications

• 5+ years of progressive experience in brand management, with a minimum of 3 years specifically within the fashion sector.
• Must be legally eligible to work in and based in Hong Kong, with a solid understanding of the local consumer base and media landscape.
• Proven track record in developing and executing successful, integrated 360-degree brand campaigns.
• Exceptional written and verbal communication skills in English and Cantonese.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proficiency in data analysis and translating market/consumer insights into actionable strategies.
• Highly creative, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

Benefits

• Competitive compensation package
• Full remote flexibility
• Opportunity to work with international brands and markets
• Collaborative and innovative marketing environment

How to Apply

If you are a passionate brand builder ready to make a significant impact on an international fashion brand in a key market, please submit your CV and a cover letter detailing your relevant experience. We look forward to hearing from you!