Role Description
Lead the strategy and execution for assigned oncology biosimilar brands in Japan. Translate patient, customer and market insights into focused plans, work closely with cross-functional teams, and deliver sustainable business growth.
あなたの主な責任は以下の通りです:
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Develop and execute the brand plan, differentiation, positioning, customer segmentation, targeting and execution plan including omnichannel engagement strategy for assigned oncology brands.
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Build a clear understanding of patient journey, treatment flow, clinical guidelines, institutional decision-making flow and the competitive environment, and translate insights into action.
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Lead launch readiness and lifecycle activities with Sales, Wholesales, Medical, Regulatory, Supply, Finance, Legal/Compliance and Global/Regional teams.
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Plan and deliver customer engagement, congress, speaker program, promotional material and field training activities in line with applicable policies and regulations.
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Own forecasting, market analysis/survey, brand budget and performance monitoring; recommend timely corrective actions.
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Use data, digital tools and AI responsibly to improve insight generation, planning, content development, execution and ways of working.
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KPIs include achievement of business objectives, quality and speed of brand execution, launch readiness, customer engagement and budget management.
Qualifications
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Pharmaceutical marketing experience in oncology, with demonstrated ownership of brand strategy and execution.
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Experience in brand planning, customer insight, segmentation/targeting, content development and performance analysis.
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Ability to lead cross-functional projects and turn data and insights into clear business actions.
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Practical experience using AI and digital tools in business, with appropriate judgment regarding accuracy, confidentiality and compliance.
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Japanese: native level. English: business level for meetings, presentations and written communication.
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Bachelor’s degree or equivalent.
Requirements
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Oncology marketing experience and understanding of hospital markets, patient journey, treatment flow and clinical evidence.
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Experience in launch preparation, lifecycle management, forecasting or omnichannel marketing.
Benefits
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Headquarters-based Employee. Remote work is permitted.
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Performance-based bonus (Short-Term Incentive) paid once annually in March.
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Commuting expenses and housing allowance provided.
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Requires domestic business travel several times a month to understand customers.
Skills Desired
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Agility
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Asset Management
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Commercial Excellence
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Cross-Functional Collaboration
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Customer Orientation
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Digital Marketing
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Healthcare Sector Understanding
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Influencing Skills
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Marketing Strategy
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Negotiation Skills
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Operational Excellence
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Priority Disease Areas Expertise
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Product Lifecycle Management (PLM)
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Product Marketing
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Product Strategy
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Stakeholder Engagement
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Stakeholder Management
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Strategic Partnerships