[Hiring] Brand Manager @Madi International

Role Description

MADI International is looking for a dynamic and analytical Brand Manager to join our team remotely from Lebanon. This role is ideal for someone passionate about brand building, commercial growth, and strategic marketing—while working closely with leading beauty and lifestyle brands across the region.

As a Brand Manager, you will oversee one or more brands within our portfolio, ensuring alignment with principal expectations and driving both commercial and marketing performance. You will act as the central link between suppliers, internal teams, and market stakeholders to achieve business objectives.

Key Responsibilities

• Brand & Business Ownership
  • Act as the main point of contact for brand principals and ensure alignment on strategy, launches, and marketing direction
  • Develop annual brand plans, budgets, and activity calendars with suppliers and internal teams
  • Manage brand P&L to ensure profitable growth
  • Oversee pricing strategy, assortment planning, and brand positioning
  • Conduct quarterly business reviews and present performance updates
• Commercial & Sales Performance
  • Monitor sell-in/sell-out performance and ensure achievement of sales targets
  • Collaborate with the Commercial Executive on order cycles, stock health, and replenishment
  • Identify growth opportunities by channel, SKU, or market segment
  • Work with Sales and Finance on profitability and forecasting
• Marketing & Campaign Execution
  • Plan and manage local marketing campaigns in line with global brand guidelines
  • Coordinate with Corporate Marketing for creative, digital, PR, and retail activation support
  • Review and approve local adaptations of creative assets
  • Ensure timely execution and monitor ROI for all initiatives
• Cross-Functional Collaboration
  • Liaise with Demand Planning, Sales, and Finance to align priorities
  • Work with Events, Retail, and PR teams to ensure strong brand presence
  • Provide accurate reporting to the Head of Brand Management and principals
• Team Leadership
  • Manage and guide Brand Executives in daily tasks
  • Delegate effectively and maintain accountability
  • Foster a culture of collaboration, agility, and ownership

Qualifications

• Proven experience in brand management, marketing, or FMCG/beauty industry
• Strong analytical, commercial, and strategic thinking skills
• Excellent communication and coordination abilities
• Ability to work remotely with cross-functional and multinational teams
• High attention to detail, agility, and ownership mindset
• Proficiency in MS Office and familiarity with market/brand analysis tools