[Hiring] Brand and Marketing Creative Principal @Pacaso

Role Description

Pacaso is hiring a Brand and Marketing Creative Principal to bring the brand to life in how it looks, reads and moves, and to build an AI-native creative practice that sets the standard for our category.

The Brand and Marketing Creative Principal makes the feeling of co-owned luxury second homes visible in everything we create, from the brand and the words to the videos, photography, and every home we bring to market.

This role sits where craft meets technology. You will:

• Direct and create high-quality content.
• Work closely with the VP of Marketing, growth team, founders, and partners across the company.
• Ensure everything we create feels unmistakably Pacaso.

What you will do

• Production:
  • Plan and run shoots with owners, founders, influencers, and destinations.
  • Write interview questions and conduct interviews.
  • Turn footage into videos, cutdowns, CTV and YouTube spots, and social content.
  • Hire and direct professional camera crews and photographers.
  • Use AI to assemble finished video assets from footage, stills, and generated shots.
  • Build and manage a trusted bench of photographers, editors, and designers.
• Owner stories:
  • Run the owner testimonial program end to end.
  • Find owners and the right moments, write briefs and questions, guide shoots and edits.
  • Earn each owner's approval of the final video.
• AI as the way you work:
  • Integrate AI deeply into daily workflows.
  • Iterate on and build out existing AI creative systems.
  • Partner with the growth team on the creative pipeline for paid.
  • Test new tools and judge every output.
• Every home, in photographs and video:
  • Set the photography and video standard for homes across destinations.
  • Build and manage a network of professional photographers and videographers.
  • Own the shoot calendar against the home launch schedule.
• The brand:
  • Partner closely with the VP of Marketing to evolve and grow the brand.
  • Be the trusted eye on all brand outputs.
• The taste profile:
  • Help shape the taste profile based on insights from shoots and creative testing.
• Design:
  • Lead design across marketing materials.
  • Care for the marketing design system in Figma.
• Partners:
  • Direct the creative work of social, content, and PR partners.
  • Bring co-branded partner shoots to life.
• Rights, budgets, and the archive:
  • Own the asset library, video library, and talent licensing.
  • Manage vendor relationships and production budgets.

What success looks like

• Owner stories and video assets ship every month.
• Every home is photographed to the Pacaso standard and delivered on time.
• Each shoot feeds every channel, and production spend stays on budget.
• Creative moves from brief to live in days, not weeks.
• AI-made creative outperforms what it replaces in testing.
• The design system and templates are used across the team.
• Work is recognized as unmistakably Pacaso.

Qualifications

• Seven or more years in brand, design, and creative work.
• At least two years in a lead role.
• A portfolio showcasing premium work across identity, digital, print, video, and campaigns.

Compensation

• Around $140k with equity (RSUs).

Benefits

• Competitive base salary and meaningful equity.
• Discretionary time off.
• Premium medical, dental, and vision coverage for you and your family.
• Sponsored memberships to One Medical, Peloton, and WellHub.
• 401(k) for long-term security.
• Paid parental leave for primary and secondary caregivers.
• Home office stipend and monthly reimbursements for internet and cell phone.
• Quarterly team gatherings and ongoing learning and development investment.

Our Commitment

Pacaso is proud to be an equal opportunity employer. We welcome applicants of every race, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, ability, and background — including veterans and individuals with disabilities. We believe a Crew as diverse as the owners we serve makes Pacaso stronger, and we're committed to building a workplace where every voice belongs.