[Hiring] Brand & Editorial Marketer @TLDR

Role Description

Every week, TLDR reaches millions of technical and business readers by distilling the industry’s news into something worth reading. We’ve built real authority, but we haven’t yet built a content engine that puts TLDR’s own data, insights, and perspective front and center.

As our Brand & Editorial Marketer, you’ll build it. You’ll turn positioning and audience insights into compelling content that strengthens the TLDR brand, supports Sales, and helps us test new narratives and channels.

This is our first dedicated brand and editorial hire! You’ll report to the VP of Marketing and work closely with Growth, Product Marketing, and Demand Generation.

In this role, you will:

• Define TLDR’s voice.
• Turn our positioning into a clear brand story, own our voice and tone guidelines, and help shape executive and thought-leadership content.
• Own the editorial strategy and story pipeline.
• Build the content calendar and develop the themes, angles, and stories that fuel our owned social, Growth, and Demand Generation channels.
• Turn data into insight.
• Partner with Strategy & Ops to transform first-party audience and performance data into trend reports, predictions, and other publishable content.
• Create content that builds the brand and supports Sales.
• Develop B2B assets for Sales and Account Management, consumer-facing brand work, and test new formats and channels such as video, social campaigns, and creative brand projects.
• Set the editorial bar.
• Own quality across Content Studio and partner with our curators to ensure a consistent TLDR voice across the brand.

Qualifications

• 7–10 years of content or editorial experience, with deep expertise in either B2B SaaS or media/newsletters and familiarity with the other.
• Strong editorial and brand instincts, with experience owning an editorial calendar, developing brand voice and tone, and writing and editing across long- and short-form content.
• A strategic, data-informed approach to content, using metrics like traffic, CTR, engagement, and attribution to understand performance.
• Cross-functional experience, including partnering with Sales or Account Management on buyer-facing content and managing freelance or contract writers.

Requirements

• Bonus: You’ve built a content function from the ground up, worked in digital media or newsletters, or owned both B2B buyer content and consumer brand storytelling.

Benefits

• Compensation: Total cash at target is $211,500 - $253,500
• Base salary: $168,500 to $210,500
• Annual bonus: $43,000 when we hit our company revenue goal, paid in cash each January, with upside up to $86,000 if we beat it
• Location: We're 100% remote across the US and Canada. Work where you want - our bands are set to tier-1 city rates wherever you live.
• Team Events: Biannual team offsites. Most recently we’ve gone to New Orleans, San Diego and Park City!
• Time to Recharge: Flexible PTO. Most of the team takes 2–3 weeks a year, plus holidays.
• Health Benefits: Comprehensive medical, dental and vision benefits with a 100% paid option
• 401(k) Plan: Empower 401(k)
• Paid Parental Leave
• Home Office Stipend: Whatever makes you productive - standing desk, second monitor, chair, walking pad.
• Learning & Development Stipend: For anything that makes you better at your work, and for AI tools especially. Don't ration your tokens.