Role Description
The Assistant Brand Marketing Manager is responsible for supporting the strategic planning, budgeting, monthly reporting and product management of our flagship brand β Natureβs Bounty. This position would coordinate with cross-functional teams, such as Finance, Media, Customer Strategy, Sales, Demand/Supply Planning, Medical, Legal, Regulatory and Consumer Insights to support achievement of brand objectives.
Key Responsibilities
-
Support the annual planning process, aggregating key learnings and insights to build compelling brand strategies.
-
Collaborate with Brand Experience to build marketing plans that align with brand strategy, and meet brand objectives.
-
Collaborate with Sales/Customer Strategy to translate brand strategy into meaningful selling materials.
-
Oversee brand budgets - tracking PO requests, optimizing mix as needed, submitting monthly financial deliverables.
-
Manage coupons β submitting code requests, forecasting and redemption tracking.
-
Lead Monthly Business Reviews β aggregating latest consumption and shipment data, new product performance, competitive entrants, tactical updates/results.
-
Support monthly GPS phasing with consumption trends, customer insights, and program changes to inform and enable consensus.
-
Facilitate changes to packaging, bulk and new item requests.
-
Partner with inventory team to track any OOS/issues and reduce write-offs.
-
Partner with medical/legal/regulatory to maintain, approve claims.
Qualifications
-
Undergraduate degree required.
-
MBA preferred.
-
3+ years of professional experience with 2+ years in a highly similar role.
-
3+ months of prior Nature's Bounty brand experience preferred.
-
Branded CPG industry experience preferable, but not required.
-
Must be proficient in all Microsoft Office Suite applications, particularly Excel and PowerPoint.
-
Strong analytical skills and comfort level building analytical models and working with data to create actionable insights.
-
Must possess strong written and oral communication skills, and enthusiasm for leadership.
-
Ability to work independently and meet deadlines.
-
Must be able to multi-task and follow-up when responses are needed.
-
Strong organizational and planning skills are essential.
-
Proficiency in coordinating across cross-functional teams in a variety of corporate functions including sales, operations, finance, legal and regulatory.
-
Motivated, energetic, and excited to learn from great leaders in the CPG industry.
-
Passion for the health & wellness space a plus.
Requirements
-
Salary: $105,000.00 to $135,000.00 per year
-
Bonus Eligibility: Yes
Benefits
-
Performance-based incentives
-
Competitive total rewards package
-
401k with company match
-
Healthcare coverage
-
A broad range of other benefits