[Hiring] B2B Lifecycle Marketing Manager @ElevenLabs

Role Description

We're looking for a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across ElevenLabs' B2B funnel. This role sits at the center of our growth engine — connecting marketing, sales, and product usage data into lifecycle programs that move prospects and customers from first touch to closed revenue, and beyond into expansion.

• Build the systems that score, segment, and nurture leads at scale.
• Partner closely with Sales, RevOps, and Product to ensure the right message reaches the right account at the right moment.
• Own the tooling (HubSpot, Salesforce) and the strategy behind it.
• Use AI to personalize and automate at a scale a fully manual team never could.

Key Responsibilities

• Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels.
• Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals.
• Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops.
• Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging.
• Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs.
• Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next.
• Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion.

Qualifications

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company.
• Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs.
• Working knowledge of Salesforce and how marketing and sales data connect end-to-end.
• Experience building and managing lead scoring and MQL/SQL/PQL funnels.
• Experience running or supporting ABM programs for target accounts.
• Strong analytical skills — comfortable owning funnel metrics and translating data into action.
• Excellent cross-functional communication, especially with Sales and RevOps.

Nice to Have

• Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation.
• Experience marketing to developer or technical buyer personas.
• Familiarity with product-led growth motions and PQL-to-enterprise conversion.
• SQL or basic data querying skills.

Growth Potential

We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:

• Lead social strategy across all ElevenLabs brands and sub-brands as the social function scales.
• Move into a broader content role spanning video, editorial, and social.
• Expand into brand marketing or creative direction as the growth team evolves.

Location

This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.