[Hiring] B2B Growth Marketing Manager @AssetWatch, Inc.

Role Description

We're looking for a B2B Growth Marketing Manager – Industrial/SaaS who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue.

This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously.

What You’ll Do:

• Campaign Strategy & Execution:
  • Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue.
  • Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach.
  • Own campaign execution end-to-end, including building and launching campaigns in HubSpot.
• Marketing Automation & Campaign Operations:
  • Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms).
  • Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing.
  • Manage campaign workflows and triggers to support lead generation and nurture efforts.
  • Ensure campaigns are properly tracked, tagged, and attributed.
• Cross-Functional Alignment:
  • Collaborate with product marketing, content, design, and sales to align messaging and campaign goals.
  • Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow.
  • Support sales with campaign insights, follow-up strategies, and enablement materials.
• Performance & Optimization:
  • Define KPIs (MQLs, pipeline, conversion rates, campaign ROI).
  • Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels).
  • Build and maintain campaign reporting dashboards in HubSpot.
• Data & Compliance:
  • Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR).
  • Maintain clean campaign data and proper attribution tracking.

Qualifications

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns.
• Hands-on experience executing campaigns in HubSpot (or similar MAP).
• Strong understanding of pipeline generation and SaaS funnel metrics.
• Experience working with Salesforce CRM and marketing-sales alignment.
• Ability to manage both strategy and execution in a fast-paced environment.

Requirements

• Campaigns consistently generate qualified pipeline and revenue.
• Seamless execution from strategy → build → launch → optimization.
• Strong alignment between marketing campaigns and sales outcomes.
• Clear, reliable campaign reporting and attribution.

Benefits

• Competitive compensation package including stock options.
• Flexible work schedule.
• Comprehensive benefits including retirement plan match.
• Opportunity to make a real impact every day.
• Work with a dynamic and growing team.
• Unlimited PTO.